The Business Strategy: Sony's International Strategy

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This report is based on Sony Corporation. I will endeavour to analyse the company’s international strategy in order to bring forward the most significant element. Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo. The company was founded in the Wake of World War II (1946) by Masaru Ibuka and Akio Morita. With a turnover of 65 billion Euro and a workforce of approximately one hundred twenty thousand employees, Sony is one of the largest company in the world. Its current CEO is Kazuo Hirai, an engineer who joined the company 20 years ago. The name “Sony” is a mix of two words. The first one was the Latin word “Sonus” which means sound and the other was “Sonny” a slang term used in the middle of…show more content…
However, at the outset the company did not encounter the success that was hoped, the competition was tough and sales were insufficient. During a trip to the United States in 1952, Masaru Ibuka heard that the transistor license would be available to purchase in the near future. Excited by the opportunity, he persuaded the Japanese government to finance the licensing fees. This paved the way for substantial technological development which would change the country’s fate forever. Quickly after, due to their hard work and perseverance, Sony developed the TR-63 radio, its first fully functional transistor radio by the end of 1954. This invention quickly met with great commercial success in Japan. Encouraged by these results, the company started to export its products to the United States. That was the beginning of an exciting adventure for the firm. Sony developed its activity and has become a reference throughout North America and Europe in the decade to come. Nowadays, the company is represented in over 150…show more content…
To counterbalance all these points, Sony added a kind of in-game store in all of those free games, in the hope that Chinese players, familiar with the system, will spend a lot of money. The Chinese limited edition However, the company had to deal with unexpected issues. The PlayStation4 needs to download daily update to function properly. However, the Internet is under the control of the central government and Chinese citizen are not allowed to access the internet freely. Even today, Sony is still negotiating with the Chinese government, but the negotiations are not paying off. Websites are more and more important to customers. This is a kind of showcase where the company can present its products and its

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