The Campaign Year 1988 : George Bush And One From Michael Dukakis

However, between the 1950’s and 1970’s, campaigning was slightly different. Presidential candidates did not have a Twitter account to occupy the news channel it attacked the opposing candidate with subtlety, and in some instances addressed real issues. In other words, the presidential race in the decades of the 50’s, 60’s and 70’s was to some extent cleaner than it is now. As a result, after reviewing different campaign commercials from 1950's one can conclude politics, especially campaigning, by the 1950’s Television ads became its most utilized political weapon.

Bush uses appeals throughout his formal speech to help advance the argument he proposes. While doing this Bush takes his listeners on a roller coaster of emotion, appealing to pathos and to logos, then to ethos and back to

In the essay Advertisements R Us, Melissa Rubin does a satisfactory job persuading readers who may not share the same view or analysis of the advertisement as her. Rubin does this by including plenty of historical context into her writing. This works by providing sound reasons and evidence to back up her analysis about what the ad was trying to do, which was to sell its product to the most profitable group of people

Bush uses the first few paragraphs of his speech to introduce several of the people he is working with. The appeals he makes in these lines are excellent examples of ethos, the rhetorical appeal to character. Bush continuously comments on the character of the people around him. He speaks of them as if he knows them very well, almost like old friends. Through this appeal the audience became able to relate to these people and learn a little bit about their character. Some of the people mentioned have large families and are of an honest and selfless nature. Because the speaker’s purpose is to gain support from the constituents for the candidates represented, the appeal to the character of the candidates is a crucial tool that becomes extremely vital to the swaying of the audience to the purposes of the speaker.

These two speeches use description to tell the reader what they did wrong and how they wanted

When attempting to present a certain perspective to an audience, the speaker must not merely string a list of monotonous and meaningless words together and call it a speech. Rhetoric, also known as persuasive elocution, has the power to captivate an audience and is essential to any effective oration. In his 2008 Republican Convention speech, actor Fred Thompson lends his support to John McCain’s presidential campaign in order to convince American voters to do the same. Appealing to his audience’s patriotism and sense of responsibility while also discrediting the possibility of a successful Democratic nominee, Thompson delivers a memorable presentation laced with passion, light-hearted humor, and, most especially, hope for a better future lead

The New Yorker is a celebrated magazine that is known for its reporting, essays, and political commentary. Its exemplary status is also attributed to its cartoons and illustrative covers, which are often satirical reinterpretations of current affairs. The demographic of the people who read the New Yorker provides a clue as to the whom the advertisement’s target audience is. They tend to be on the liberal spectrum, mostly college educated people in their early 30s to late 50s.

In this day and age, political advertisements are stretched to the limits of toleration. Many of them focus more on the shortcomings of their opponents rather than the ideas and plans they have for the country. Often, the ads are nothing more than superficial smears aiming to tarnish the image of the target nominee. If the ads where kept cleaner and were more focused on important

Through the use of rhetorical questions and assertions, Kevin Dowd writes an article called, “King Kevin Versus Queen Cersei” to inform his readers that the Democratic candidates are not prepared for the Presidency and the Republican candidates are informed/educated and are a better choice for the role as President of America.

In this essay, I will closely examine the role of ethos, pathos, and logos as they were utilized in the 1992 Presidential Debate video clip. Throughout Clinton and Bush’s debates, they used the three options of persuasion effectively and discretely; however, it is evident that out of the three ways of persuasion, the candidates used ‘pathos’ because of the content they were providing. It was apparent that Bill Clinton was more prepared to display forms of persuasion than George H.W. Bush was because Clinton had prior experience dealing with lower income people. In the upcoming paragraphs, I will explain and analyze how each candidate made use of the three forms of persuasion: logos, pathos, and ethos.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

At the 2016 Democratic National Convention in Philadelphia, Michelle Obama the first lady at the time, was endorsing the democratic candidate, Hillary Clinton. Using her personal connection with the president and Hillary Clinton, Michelle Obama creates a more personal speech. With her credibility as first lady, use of her family and her platform she lead as first lady, she persuades the audience to spread Hillary Clinton’s campaign message. Michelle Obama uses the rhetorical devices including, anaphora, several allusions, and imagery to strengthen her 3 appeals and persuade her audience.

On November 8, 1988, Republican Presidential candidate Vice President George H. W. Bush was elected as the forty-first President of the United States of America. Bush defeated Democratic challenger Governor Michael Dukakis by a ratio of a bout six-to-five. 49 million people voted for Bush, netting him 426 electoral votes while 42 million voted for Dukakis getting him 112 electoral votes. Strangely, a man not even running for President received an electoral vote; Lloyd Bentsen (Democratic Vice President Nominee) received one electoral vote from the state of West Virginia. Bush's victory was also a victory for the Republican Party, but the Democrats received a similar victory in that they

The dominate term that’s the most significant is the purpose, the purpose of this ad is to tell a story that the American people deserve an economy that is beneficial to all, instead of those who are already on top. Building a better economy that is more sufficient that can help everyday people lives is the main priority. The act in this ad, demonstrates Clinton visiting local men, women, and children. As she interacts with them, and listen to their stories. She can form better solutions in making the economy better. This act is being done based on Clinton’s main purpose, which is building a better economy. However, in the ad, there is a least dominate pentad, which is the agency. The agency lacks in underlying step by step on how to accomplish each goal. Instead, they announce hidden cues that they say will make a change, but with no step by process on

In the ad “Family,” the Schwarzenegger campaign committee depicts Angelides as a someone intending to hurt families and businesses with his new taxes. The ad shows the viewers that with Angelides, California would be moving backwards instead of forwards like with Schwarzenegger. It claims he intends to create new taxes that will ultimately destroy families and small businesses by making it harder to afford the big items in life we all tend to strive for. With the use of pathos, ethos and logos, this ad creates emotional appeal with family matters and shows the character and credibility of Angelides vs Schwarzenegger.