The Canadian Media Market

Canada as a nation has been striving to characterize itself as more ?Canadian? for decades. This has included numerous struggles and events such as protests, bans, and the creation of the Massey Commission, to encourage national development in the arts, and support major companies like the Canadian Broadcasting Corporation (CBC) and National Film Board (NFB). However, this has not been an easy task for the Canadian government, as major influences from below the border (the United States) have been captivating the Canadian audiences by large. American media has had a momentous revolutionizing effect on Canada, even through efforts made to define Canada with its own cultural identity.

Canada’s media industries have played a huge role in the Canadian culture. The Canadian culture has integrated with other countries forming a successful globalization. Many countries including the United States have contributed to the success in Canada’s media industries. The success of globalization between all of the countries was predicted by Marshall McLuhan and ever since his prediction, the world can be depicted as a global village. The global village can be viewed as a tool, a tool that is bringing the world together, despite the different languages, locations, and diverse cultures. With new technologies being developed more often, the communication skills between different countries are very successful. Canada’s diversity in their media and policies has established a global village with people around the world, allowing them to relate to the Canadian culture.

The recent Canadian Radio-television and Telecommunications (CRTC) (2013c) 'Broadcasting Regulatory Policy on the Distribution of Canadian Category C national news speciality services' marks a new regulatory approach to distributing competitive news and sports programming in Canada. This policy is a response to Canadians' concerns over consumer choice due to program bundling and an inability to select news and sports programs on a stand-alone basis (CRTC, 2013c; CRTC, 2014). Based on the Commission's public notice on 'Regulatory Framework for Broadcasting Distribution Undertakings and Discretionary Programming Services', the new regulation demonstrates an effort to reduce national news and sports program regulations and to

Due the the geographic reason, Canadian culture is often seen as similar to the United States. For instance, language, political beliefs, food, religion and social well-being. I agree that most part of the American popular culture is being adopted by most Canadians because of the powerful media such as movies, films and books are produced by the American. Massey-Leveque, who is a chancellor of the University of Toronto, argued that “ Canada is cultural dependent in its ‘uncritical use of American education philosophy”(as cited in Gasher, M., Skinner, D., & Lorimer,R., 2012,p.196). Hollywood, one of the biggest and most famous film corporations in the world, is devastating part of the Canadian culture. The reason is that by multi-billion

“Section 27 of the Charter of Rights and Freedoms requires that the Charter “be interpreted in a manner consistent with the preservation and enhancement of the multicultural heritage of Canadians.” The Official Languages Act has significantly made an effective contribution on Canada’s immigration success. It has allowed Pierre Elliott Trudeau to further expand his ideas on allowing individuals of all ethnicities and races to live their lives freely. English and French languages can be used in all government institutions of Canada, communicating freely within the public area and in the home. Both the English and French languages can be used in debates, courts, schools and any public institution. The importance of the Official Languages Act is to guarantee equality rights such as privileges and status between the French and English Canadians. Nevertheless, Pierre Elliot Trudeau was productive in ensuring the equal opportunities and rights of citizens. In modern day society, Pierre Trudeau’s accomplishments in enacting human rights has significantly improved. Overtime, it has diversified the cultures in schools and other public institutions. More individuals are becoming acceptant of race, ethnicity, homosexuality and religious beliefs. Due to the result of the diversity of cultures in schools, it has brought humans closer to one another and accepting of ones’

It’s a pretty standard sociological equation that Canada has mastered. Free market proponents seem to think that if Canadians want US media, they shouldn’t have a legal choice, and should be forced to accept the violence and crime that seems to follow it. The argument goes that it should be an individual’s choice to view these things and they should also have the decisiveness and discernment to know what is acceptable in society, which makes sense, however, Western influence has a tendency to flood markets without leaving much of a choice in how to make such a decision. Thus, those who would wish to avoid such smut would be forced to see it every time they leave the house as we are here in the

The media shouldn’t be owned by corporations or viewership numbers. The television is a power platform that is broadcasted directly into the homes, and minds, of almost every American. It has the ability to come into people’s lives to

Media plays a huge part in the lives of individuals in their regular activities in the society. Surely, it has impacted on how we see the world and ourselves. Numerous different sorts of media including television shows, radio, movies, advertisements, and daily papers are put on the web and random places. This paper investigates how the role of representation in media is important.

However, Quebec’s nationalism also helped improve French-English relations with the Bi & Bi Commission. “The official Languages act is passed, which made Canada bilingual, as a Nation. The French Canadians alienation from the rest of Canada, was growing and problematic, the commission was used in attempt to try and unify the country. It was a very Influential commission, making Canada Bilingual as a nation” (Alderson, Lauren). This quote shows how the Bi & Bi Commission which was created to make Canada bilingual, tried to improve French-English relations by placing both languages on equal footing in Canada. Finally, Quebec’s change in nationalism added tension to French-English relations because Quebec started to make decisions independently. For example, in 1961, the Quebec government started to open government offices in countries such as America and France. “When Quebec announced its intention to sign cultural and educational agreements with France’s government, the Canadian government intervened, asserting that only the federal government could enter agreements with foreign

1). Evidently, the Official Languages Act was the key to improving their relationship and created a pathway to a unified Canada. Firstly, this act helped maintain and strong connection with Quebec and prevented their total isolation from Canada (par. 1). To explain, Quebec sought to maintain their culture and preserve the French language and if the terms were not met, they would attempt to leave Canada (Quebec par. 2). Therefore, this act agreed upon the terms that the Quebecers wanted and allowed every single Canadian citizen to seek services in their preferred language (Understand par. 1). This right allowed French Canadians to feel less disconnected with the rest of Canada, thus fixing the English and French relationship. Secondly, this act prevented discrimination between the two cultures, as rights were created to merge the two languages into the Canadian society (Understand par. 3). For example, a section in the Official Languages Act states that “federal institutions are required to provide services in both official languages” (par. 3). In other words, these two languages were now implemented into the Canadian society and English Canadians became more exposed to this minority culture, which lead to acceptance of the French culture and language. Lastly, the Official Languages Act endorsed the advancement of

Ever since the 1950’s more of the American culture has been known to influence Canadian ways of living through the media.

The U.S.’ negative dominance has been so damaging to Canadian culture that the Canadian Radio-television and Telecommunications Commission, also known as the CRTC has had to step in and implement laws under the 1991 Broadcasting Act of Canada (Branch, Legislative Services). The CRTC says, “One of our goals is to ensure that Canadian broadcasting content meets the needs and interests of Canadians by delivering compelling, high-quality Canadian-made creative content from diverse sources on a variety of platforms (“Content Made by Canadians,” 2016). The role of the CRTC is to ensure that the United States, being the mega country that it is does not overshadow Canadian talent and does not limit the opportunities that Canadians may have when

If Canada wants to protect their national identity, they must all embrace each other’s cultures, instead of creating multiple broadcasts that preach one view or culture. Without state governed media, the dominance of US products in Canada would diminish its identity as a nation, fail to serve the public interest and create less profits causing more advertising and less content in the media. Government regulated media proves to be more favourable and beneficial than policies based off of self-regulated solutions when addressing Canada’s media industries and cultural

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

I suspect that the real motive of the Canadian government was not to protect Canadian culture in this dispute with the US. But rather, it seemed to concern more with political and economic factors. As appeared in the article, the Canadian government finally gave in and went on to settle the dispute (The Levin Institute, [1]). To me, that seems somewhat irrational to suddenly give up on one’s culture like they did, when the US threated to retaliate with trade barriers. As a speculation, I believe the dispute was motived by political and economic concerns. The Canadian government was attempting to defend the local media from a total domination by foreign media since it implies that Canadian businesses will be paying foreign corporations to have their products and services advertised on a magazine, even when local magazines have the capacity to provide the same type of service. Simply put, the concern seems to be related to the higher outflows of capital.