The Candy Diet Analysis

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Simple thinking in a complex world is bound to bring disaster. The author, Seth Godin, wrote “The Candy Diet,” a short blog published in 2017. He argues that we have been making society a place where we think that it is okay to simplify non-complex things. The blog utilizes some of the very same tactics of today’s writers to make his argument. Godin begins building his credibility by informing men and women with supporting examples, then moves on to a reliable quote that has been misinterpreted. However, at the end of the argument, his statement about being led back to curiosity fails to inform the readers with enough information to reshape our failing society.

Godin first begins his blog by stating examples of how the media has been declining. He states that it is important to realize that our best-selling novels have been replaced by coloring books. Cable channels like TLC and the History Channel show populist, non-educational shows. Not only that, but even newspapers inform their audience with information they do not care to hear. This has resulted in the increase of general population not even purchasing newspapers. Seth Godin goes on to inform the reader that the decline of thoughtful media has been discussed for a century stating that the decrease is not anything new. The new information is, “A fundamental shift not just in the profit-seeking gatekeepers, but in the culture as a whole.” This shows the readers that Godin has done his research. It also shows that he is passionate about the lack of depth and complexity in our modern communications. The readers start to build trust in what he wrote because of his strong illustrations about the topic.

To further build his thesis, Godin adds another strong example. He states that the media has an algorithm. He uses an effective metaphor, “we’re on the edge of a breakneck race to the bottom, with no brakes and no break in sight.” This explains that we are quickly declining to the bottom. Although the metaphor is fitting, the sentences building up to it are useless and weak. He could have either taken them out or made them stronger by making the paragraphs longer. This might make the reader question if Godin really knows what he is writing about.

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