The Career Of Sports Apparel For The Best

Under Armour’s rapid rise in the sports apparel industry under its founder and CEO Kevin Plank has surprised many. Plank has turned a company that he started in his grandmother’s basement into a powerful opposing force to Nike. The company’s competitive advantage comes through its focus on performance, and its products have been well received by athletes. The company currently enjoys a strong position as professional athletes and movie and video game creators clamor for its products.

Under Armour’s success transcends to its financial stability. Based Under Armour’s fourth quarter report, the apparel company expects 2016 net revenues of approximately $4.95 billion, representing growth of 25% over 2015 and 2016

According to Morgan Stanley analyst Jay Sole, if Curry continues his streak, the difference in market-cap value of the company could be approximately $14 billion, with Under Armour being valued at about $14.1 billion and $28.2 billion in the future (Strauss, 2016). Sales

In the fourth quarter of 2013, Under Armour reports that 35% of net revenue growth to 683 million dollars compared with net revenue of 506 million dollars in 2012, driven by expanded fleece offerings and new ColdGear Infrared products (Under Armour, “2013 Under Armour Annual Report” 2014). The company kept its growth, as indicated in the fifteenth consecutive quarter that increased over-20% (Under Armour, “2013 Under Armour Annual Report” 2014). In the fourth quarter, Under Armour gained a great response from its customer over this quarter, which was presented the strength of Under Armour’s brand name with new products. In the future, the company plan to expand its markets in Asia, Europe, Australia, and Latin America, also expect to increase overall sale in global market from 6% in 2013 to 12% in 2016 (Under Armour, “2013 Under Armour Annual Report” 2014).

It is anticipated that in the coming months, the organization will earn a 4% increase in the share prices. Moreover, in the coming quarters, it is expected that the company will have an increase in the value of the stocks with a staggering $4.02 billion in revenues. As at the end of the year, it is expected that the organization will earn $1.22 per share, up 16%, while revenue of $4.98 billion would mark a decline of 25.7% from the year-ago quarter. Such a significant growth is attributed to the increased sales for its footwear. Most of the sporting teams such as the National Basketball Association (NBA) has had Under Armour as their preferred supplier for its sporting utilities. As

Under Armour is a company started by Kevin Plank in 1996 in a basement. The company went public in 2006 raising a total of $153 million as equity. From a small private company to a multi-billion generating organisation, Under Armour had to overcome numerous challenges including financial difficulties and sales growth. The founder started with premium quality sports clothes and today the company specialises in diverse sportswear and apparel. Through the development of new hi-tech gears, Under Armour, Inc. has been able to penetrate and establish itself in the sports apparel market. It is constantly coming up with new products and adopting innovative strategies to meet the growing needs of its customers as well as to stay ahead of its rivals. A brand which was hardly known a decade ago is today worn by elite athletes in virtually every sports – for instance, Michael Phelps, the Rio Olympic gold medallist, promotes the brand.

Other competitors include Reebok, Asics, Puma, Adidas, and FILA. Under Armour’s biggest competitor, Nike, whose gross revenues of $25.3 billion vastly overshadow Under Armour’s $1.8 billion. One positive trend for Under Armour from a competitive standpoint is the fact that their competitors may have reached their maximum potential. Nike’s 12-Month Revenue Growth was 4.9% , while Under Armour had a rate of 24.6% (Colbert, 2013). Nike is booming in production but Under Armour is on the rise and will eventually take over the athletic

Other clothing brands have the ability to start manufacturing athletic apparel to take away market share and diversify their portfolio. Thus, existing apparel companies could enter the performance apparel market if they decide to invest capital for advertising and building product demand. Under Armour has weak patent protection over its product; hence, there is a threat of different unexpected entrants who want to reiterate on their proven formula. Overall, the threat is less imperative to their continued success since other issues are more pertinent and likely.

Under Armour was founded in 1996 by Kevin Plank (Current CEO and Chairman of the company) and became publicly traded on NYSE in 2006. Under Armour’s core products were performance sport apparel, footwear, and accessories. Its main market is North America (95% of its revenue). Now, it is the second largest sports apparel companies in the U.S.

Under Armour is an American athletic apparel brand that was established in 1996, and has been increasing their product offering and outreach ever since. While known as a premium brand in the US, Under Armour still has little global outreach in comparison to its competitors. However, with the slowly increasing brand awareness and their expanding product offering, Under Armour has continued to gain more and more market share. However, in comparison to their close competitors, Nike and Adidas, Under Armour is still a relatively new brand in the industry and has a long way to go before they can be competitively on the same level as their competitors in markets outside of North America.

Under Armour is one of the most established sports apparel and accessories producing companies in the world. Under Armour

Under Armour, Inc. is the frontier for innovation of athletic performance products that enable consumers, men women and youth, to maximize their potential throughout the duration of a game, practice, or workout. The company was founded by Kevin A. Plank in 1996 and is headquartered in Baltimore, Maryland. Under Armour develops and sells products in three primary categories, “In 2015, sales of apparel, footwear and accessories represented 71%, 17% and 9% of net revenues, respectively” (Under, 1). The remaining 3% of net revenues is generated through licensing arrangements. Sales are primarily driven by wholesale channels, but Under Armour “also generate net revenue from the sale of our products through our direct to consumer sales channel…and

After completing our research on Under Armour, we found many ways in which they could work to increase their market share. Under Armour first, needs to work on supplying a wider variety of shoes, such as casual wear, to keep up with their current competitors such as Nike. They also must focus more of their attention on the female market and allowing customers to more easily access the brand, increasing distribution through new store locations. Their use of endorsements has been beneficial in targeted areas for Under Armour so far, so an increase in endorsement efforts in other sports will help to not only spread brand awareness but also increase brand equity.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour is an innovative company in the sports apparel industry. Under Armour’s founder Kevin Plank came up with a ground-breaking idea that changed the way that sports apparel is looked at today. Plank wanted to originate an apparel that would help athletes like him keep cool and dry when they engaged in vigorous activities during high temperature condition, so he created sports apparel using synthetic materials as an alternative to natural fibers such as cotton. Being a former athlete allowed Plank to understand the discomfort of wearing a sweat cotton fiber shirt during sport practice, or work-out, and he worked relentlessly to develop a shirt that

Under Armour is a great organization and produces an awesome product. It’s one of the fastest growing sports apparel companies because of its ability to product new products with state of the art ideas and design. With Mr. Plank’s mission to make every athlete better their pursuit to keep advancing their product will be never ending. It has evened or surpassed the likes of Nike and Adidas in a short time with their new product lines that keeps being developed, with this approach they are stating ahead of their competition. Their products has a great look, is comfortable, relaxing, and gives you an athletic look. It’s a State of the art line of footwear, clothing, and performance apparel, for men, women, youth, and babies.