The Case Of Bp Oil Spill

This paper includes information regarding the BP Oil spill. References are listed at the bottom.

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s “Commitment to the Gulf” ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (“Biggest Oil”), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers.

The 20th of April 2010 will be marked as the worst day in British Petroleum PLC’s history, the day that there was an explosion on the Deepwater Horizon drilling rig whilst drilling in the Gulf of Mexico, killing 11 people and causing devastation to all the surrounding areas. The events of this day affected the global markets and relationships between countries substantially.

With all of the disasters mankind has caused to this earth, one might wonder if things like earthquakes, hurricanes, tsunamis, etc. are nothing more than a response to our actions. The BP oil spill, which took place in the Gulf of Mexico, is easily recognizable as the worst oil spill disaster in American history. More than 200 million gallons of crude oil leaked into the Gulf of Mexico for 87 days total. The entire 16,000 miles of the Gulf coastline were affected. This included Texas, Louisiana, Florida, Alabama, and Mississippi. The oil may have stopped gushing in 2010, but it has yet to stop washing up on the shore.

How did the BP oil spill in the Gulf of Mexico in 2010 affect our economy and environment, and what does the future hold, with regard to the environment, oil drilling, and sustainability?

A little over seven years ago, on April 20, 2010, the BP oil company’s actions created the greatest manmade disaster to the environment in the United States history. In the aftermath of this disaster, thousands of marine organisms were injured and placed in life threatening scenarios. Thanks to the spill, the Gulf of Mexico and other parts of the ocean surrounding the gulf was flooded with an estimated amount of 205.8 million gallons of oil (Sakashita). The damages to the ecosystem and other organisms in the environment was detrimental, but the quantity loss of such a finite resource was devastating to the world. Society over uses and wastes non-renewable resources, therefore, should convert to a more infinite source of energy.

The Deepwater Horizon Oil Spill occurred on April 20, 2010 in the Gulf of Mexico. This oil spill was the largest spill in history in front of the Exxon Valdez oil spill of 1989. This oil spill released about 4.9 million barrels of oil into the ocean. This spill not only wreck havoc on the marine life but also the economic players that depended on ocean such as fisherman, tourism, and offshore drilling located along the gulf coast. Along will the spill the oil rig which was named Deepwater Horizon also went up in flames. This proved that the issue went far beyond just an oil rig that blew a line. Since this oil spill had drastic impacts all along the coast, BP which was the most liable for this incident faced criminal charges based on what happened. BP which knew the risks of deep ocean drilling failed to take the necessary safety procedures to reduce the risks of such incident occurring, thus was the reasoning behind placing most of the fault on them and not the other companies. The lack of regulatory oversight led to the issues and cost-cutting procedures opened the rig up to possible malfunctions like the one that occurred. During the spill into the gulf, BP sealed the well with cement which seemed to stop a majority of the oil from escaping the well. BP also recognized that the well was “dead” which was proven wrong when scientists still could conclude was leaking minor amounts of oil into the ocean. This spill not only proved to be harmful to the environment but also

Lane, Marcus, Helen Ross, and Allan Dale. "Social Impact Research: Integrating the Technical, Political, and Planning Paradigms." Human organization 56, no. 3 (1997): 302-310.

As the National Commission report put it: “The immediate causes of the Macondo well blowout can be

The purpose of this paper is to examine one of the largest offshore oil spills in U.S. history, BP’s Deepwater Horizon explosion in 2010. This paper seeks to investigate closely the system and the reasons of failure, to answer the questions behind numerous studies on this accident, Is Deepwater Horizon explosion inevitable? and What can we do to avoid such accidents?

Compared to other countries, the United States has a history of showing little regard to the state of the environment. A blind eye is turned to big businesses that tend to take advantage of citizens and their homes; for example the methods used to conceal important facts pertaining to the cause and clean-up of the BP oil spill. Gas guzzling cars are driven. Trash is thrown into bins clearly marked recycle. Strip malls are opened and closed within a mile of each other. In the midst of all this construction, thousands of acres of trees are cut down, mulled over and cemented. This is done regardless of the fact that there are several closed down strip malls within the area. It’s understandable that demolishing, rebuilding or renovating can be

This comprises all forms of activities, including structural and non-structural measures to avoid (prevention) or to limit (mitigation and preparedness) adverse effects of hazards[4].

The BP Oil Spill An Introductory Background - One of the most controversial ecological disasters in recent history focused on multinational British Petroleum and their Gulf of Mexico Operations. The Deepwater Oil Disaster began on April 20, 2010 with an explosion on the Deepwater Horizon Oil platform, killing 11, injuring 17. It was not until July 15th, however, that the leak was stopped by capping the wellhead, after releasing almost 5 million barrels (206 million gallons) of crude oil, or 53,000 barrels per day into the Gulf of Mexico. It was not until September 19th that the relief well process was complete and the U.S. Government, EPA, and Coast Guard agencies declared the well breach effectively stopped (Cavnar, 2010).

BP, formerly known as British Petroleum, is the third largest oil and gas producer in the world, producing almost 3.8 million barrels per day. BP was founded in 1908 by William Knox D’Arcy in London, United Kingdom. The company operates worldwide in several sectors of the oil and gas industry such as generating low carbon energy, moving oil and gas, and off and onshore oil and gas extraction (BP, 2014). However, the offshore Deepwater Horizon oil spill that happened on April 20th, 2010 in the Gulf of Mexico was one of the greatest oil spills that took place in history. The disaster caused the loss of the lives of 11 workers, severely injuring 17 workers, and the aftermath had a great impact on the environment in the Gulf of Mexico.

Peter has been working with the Bigness Oil Company’s local affiliate for several years, and he has established a strong, trusting relationship with Jesse, manager of the local facility. The facility, on Peter’s recommendations, has followed all of the environmental regulations to the letter, and it has a solid reputation with the state regulatory agency. The local facility receives various petrochemical products via pipelines and