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The Case Of Nobull Burger ( Nobull ) Essay

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Introduction The company NoBull Burger (NoBull) is a vegetarian Burger producer based in Charlottesville. Sales expanded rapidly, creating challenges for the owners, who were unsure if current production could keep pace with demand. Analysis was needed to understand current capacity and future requirements in order to eventually expand nationwide. The concern The primary concern was to determine when current operations would no longer be able to meet the rising demand. When demand cannot be met, how will capacity be increased? What growth strategies are best for the company? The proposed solutions The owners had three options under consideration to increase capacity: a new kitchen, an automated steamer, and adjusting batch size. The kitchen being considered was solar powered, had a walk-in refrigerator/freezer are, and was at least three times the size of their current facility. It cost about $500 more in monthly rent, but had room for the stove, grill and four cooks with dedicated work space. The automated steamer could be purchased for around $20,000 and would steam four batches of lentils in ten minutes. Finally, if batch size was changed, the cook time would increase proportionally while the setup time would remain unchanged. Current Operations The resources NoBull employed two cooks, five days per week for eight hours per day. Cooks were paid $12 an hour. For analysis, the owners assumed a package of 4 burgers sold for $6 with $2.5 and $2 going to materials and labor,

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