preview

The Case Of The Nuance Group

Good Essays

Corporation image restoration-- the case of The Nuance Group

The Nuance Group is a corporation which highly focus on its educated consultants who have significant consulting experience in the areas of marketing, economics and finance. However, a potential client Charlene Dorfman found that one of the consultants, Jack Patten, had a grand fabrication on his biographical profile. Also, Jack Patten stated that all of the consultants had embellished their bios. Therefore, the boss of The Nuance Group continued to investigate the situation, and he discovered that several blurbs were factually inaccurate and contained self-congratulatory embellishments. Base on this situation, The Nuance Group was confronted with a serious crisis. The crisis of The Nuance Group shows its weaknesses on organizational culture and ethical communication, and it should be advised to make on image restoration by holding press conference, making corrective actions and choosing some social media to deliver messages.
The Nuance Group got trapped in this crisis. Why was the crisis so severe about the fabrication of consultant’s biographical profile? First, it is incorrect and unethical doing any fabrication on the profile, it would be a black mark on those consultant’s career. What’s more, there are several fabricated profiles on the company, not only Jack Patten, but also the other consultants. It also would be a black mark on The Nuance Group. On the negative influence of fabrication on the profile, the

Get Access