Corporation image restoration-- the case of The Nuance Group
The Nuance Group is a corporation which highly focus on its educated consultants who have significant consulting experience in the areas of marketing, economics and finance. However, a potential client Charlene Dorfman found that one of the consultants, Jack Patten, had a grand fabrication on his biographical profile. Also, Jack Patten stated that all of the consultants had embellished their bios. Therefore, the boss of The Nuance Group continued to investigate the situation, and he discovered that several blurbs were factually inaccurate and contained self-congratulatory embellishments. Base on this situation, The Nuance Group was confronted with a serious crisis. The crisis of The Nuance Group shows its weaknesses on organizational culture and ethical communication, and it should be advised to make on image restoration by holding press conference, making corrective actions and choosing some social media to deliver messages.
The Nuance Group got trapped in this crisis. Why was the crisis so severe about the fabrication of consultant’s biographical profile? First, it is incorrect and unethical doing any fabrication on the profile, it would be a black mark on those consultant’s career. What’s more, there are several fabricated profiles on the company, not only Jack Patten, but also the other consultants. It also would be a black mark on The Nuance Group. On the negative influence of fabrication on the profile, the
Jackall (1988:144) enhances the importance of relationship-building skills by stating that the real issues consultants face are the political and social structures of corporations rather than the problems defined within them.
In today’s 21st century, it takes good ethics for every company to strive competitively to maintain as the best top competitor in their industries; and has its provocations of smart goal as to how successfully they anticipate their business to function, when it comes to finances, attracting and recruiting employees, begin an admirable corporation to citizens, and while showing customers and employees love, courteous, and appreciation. Companies forestall unethical behavior of bad reputation to uphold the organization values. These atrocious speculations can permanently cause decreased revenues and will degrade the company name, sometimes irreparably damaged.
Organizations bear economic, legal, and ethical obligations to provide useful information about the risks and benefits of their products, policies, and services. Failure to fulfill those obligations can be costly. Financial analyst estimate that 70% of a typical private firm’s assets are intangibles, like goodwill, that can be lost when communication fail. Public institutions’ reputations often depend on their ability to communicate (Fischhoff).
On Oct +++ I visited the Roanoke division of Phoenix Advertising to investigate existing problems in the division. At which time I met with Jim Fuller CEO of Roanoke. Jim stated that the division is experiencing some growth issues and welcomes my assistance in bringing back employee moral and company profits. Jim had previously sent me the Financials and employee surveys I had requested from him. He had also initiated an employee comment box that he supplied me with upon arrival.
“In my opinion, the Case would be improved by including the following summary” An American agriculture of the nineteenth century Cyrus McCormick, invented a company that produced farming equipment called McCormick Harvesting Machine Company. In 1902 his son Cyrus McCormick II merged the company with three competitors renaming it the International Harvester Company. By the late 1980’s the company had moved from producing farming equipment to manufacturing automotive products, trucks, and school buses. In the late 1980’s International Harvester company was renamed Navistar International Corporation. Over the years NIC changed and one of the most dramatic changes was the relationship with its longtime auditor Deloitte. (Knapp, 2015)
I recall sitting down in the workshop last Thursday. The company’s tent cards boasted a quote from Niccolo Machiavelli. It read, “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things, because the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new” (Machiavelli). The owner of the firm took an unfortunate turn as he generalized the entire group, admonishing us all that we chose this life. What he referred to was the life of a consultant. This consulting assignment was reorganizing and transitioning individuals off permanently off the project. What he failed to understand was that over half of the group did not make this choose willingly. Many of the companies we came from laid the group off due to their economic environment. It was as if he was a father admonishing his children. He asked for questions, where he would challenge individuals to verbal humiliation to express his point. At one time, he required to see the degree of an individual, not knowing she was had a Ph.D. Unfortunately, many of us became
Business ethics since the beginning of this decade has been slowly eroding; if we are to believe what we see and hear in the media. Several times a day, one can view some derogatory piece of information concerning a business. However, it must also be considered that these companies are contributing to that stigma. There have been a variety of companies and individuals who have figured prominently in the media concerning their unethical behavior.
Zaremba (2010) points out that “crisis is any unanticipated event, incident, situation, or development that has the potential to damage or destroy your organization’s reputation”. (P.234) This definition indicates two attributes of crisis: unexpectedness and destructiveness, so effective communication is crucial to manage a crisis. The Nuance Group, a successful management consulting company, with a reputation of experienced and highly educated consultants, was facing the crisis brought by its great “reputation”. As a consultancy, it’s their profession to market themselves. A glossy brochure with specific introduction of consultants’ information, which is the highlight of the company’s reputation, is a fabulous method to market
With increasing social media pressures, Susannah Winslow, the general manager of Downcity Motors, is considering terminating a star salesman, James Kenton, for his inappropriate Facebook posts about the company. Winslow’s family business, Downcity Motors, owns a few luxurious car dealerships, including BMW, Range Rover, and Mercedes-Benz. Due to Downcity’s upscale clientele, Kenton felt that a recent launch for Downcity’s Mercedes-Benz dealership was lacking the marketing edge needed to communicate the value of its products to such affluent customers (Lopiano and Watson 3). During said launch, Downcity offered its clients free soda on a plastic tablecloth, which was an unacceptable marketing strategy to Kenton (Lopiano and Watson 4). As a result, Kenton shared his frustrations with his employer on Facebook. However, this was not the first time that Kenton wrote negative posts about his company. Overall, Winslow is unsure of how to handle
1) The conflict being made by the main actor, Larry Rogers, Product Marketing Manager, in the case is faced with having to report to his executive, Sean Morrison. Sean Morrison is a demanding executive with little tolerance for views different than his own. Larry asks his team to conduct market research and report results to him, however, is dreading having to report back to Sean. Ultimately, Larry knows that Sean will do what he wants to do , regardless of the market research. Larry expects the product manager to falsify the data of the market research to fictionalize the results to suit a pre-existing
The case study that was analyzed is, “Unauthorized Disclosure: Hewlett-Packard’s secret Surveillance of Directors and Journalists,” by Anne T. Lawrence, Randal D. Harris, and Sally Baack. The ethical issues presented through the case deal with Hewlett-Packard Company (HP). HP is a major international company in the computer and technology market. The company describes itself as a “technology solutions provider to consumers, business and institutions globally.” Their credo is called “HP way”, which focuses on points such as trust and respect for individuals, high level of achievement and contribution, business conduct with uncompromising integrity, objectives through teamwork, and encouragement of flexibility and innovation (Newman). The problems faced by HP’s board of directors were a lack of accountability with HP’s credo. If the “HP way” was followed by them, these ethical issues would be avoided. It also promotes a bad example by the high-level of management of this globally powerful organization.
The purpose of this paper is to discuss how Adelphia Communications’ leadership, particularly the Rigas family, violated the trust of the public and its investors through unethical and illegal business practices. First, a synopsis of the Adelphia scandal will be presented. Next, a brief overview of ethics and how they apply to maintaining good business and public trust will be discussed. Following the ethics overview, an outline of deontology and Kant’s Categorical Imperative will be covered. Finally, the business practices and ethical issues with the Adelphia scandal will be analyzed using the deontological framework and Kant’s Categorical Imperative.
This report was commissioned to examine the effectiveness of internal communication of a reputed consulting firm that has widespread reach on domains such as media intelligence, PR, consulting and training to undergraduate students. The research process included conducting in depth interviews with two of the department heads and also with a reporting subordinate. Other sources include organizational statements posted online and the behavioural aspects of employees as monitored before and during the interview process.
As the turn of the 21st Century evolved, it appeared as if Adelphia Communications Corporation was on a direct path of success; unbeknownst to their investors and the public, they were in reality on a direct path of destruction instead. Unfortunately, Adelphia is not the first major company in the history of the United States’ business world to lose the trust of the American public, but it is certainly one of the most notable ones to do so. As the events surrounding the Adelphia scandal unfolded in full view of the public eye, a multitude of media outlets were there to broadcast the destruction and distrust to the masses leaving many wondering if the term “business ethics” was actually nothing more than just an oxymoron. Throughout this
Whether they deserve it or not, it is notable that consultants and their business morals have been questioned and caricatured. Statements such as ``The new witch doctors'' or ``Consultants are people who borrow your watch to tell you the time and then walk off with it'' have often been quoted. A headline like ``They change colour according to the environment'' indicates a certain unreliability. However, it also has to be recognized that consultants often operate in situations characterized by ambiguity, sensitivity and bounded rationality. Therefore it can be expected that recipients in situations where they might be slightly criticized will react with