The Case Study Of Alaska Airlines, Kotter 's Means 3 Develop The Change Vision And Strategy

The terrorist attacks on September 11, 2001 shook the United States in a profound way, deeply upsetting the national perception of safety within U.S. borders. No industry or sector of the economy felt the impacts of these events more than the airline industry. Both the immediate reaction to the attacks and the long-term repercussions have negatively affected the industry. Today’s airline industry is much different than it was prior to September 11. There is a much smaller work force, more low-cost carriers, more security and more fees associated with flying.

The fourth step of Kotter’s process for fruitful change relates to restructuring an organization's vision and strategy. Moreover, leaders pontificate how the future will differ from the past and making the future a reality. At Alaska Airlines, the implementation of this step commenced with executives leading a multi-day strategy session and pondering what the Carlyle Group or Warren Buffest would do? From this meeting, they determined their vision needed modification. To being with, company leaders

The research and analysis conducted in this project will show evidence of meeting the requirements of program outcome three by assessing the human factors and elements that are directly associated with the situation facing airlines – post 9/11.

Great Post in response to your post for question one. I can agree with you that the planning phase can be difficult. I also believe that once you have gotten the planning phase done then the next thing in the implementation phase, is there needs to be teamwork between the employees and the change management team, effective communications and the employees must be able to trust the change management teams’ judgment on the implementation that’s being put in place.s

The scenario upon which this paper is based relates to the British Airways Swipe Card Debacle case study from the textbook, Managing Organizational Change: A Multiple Perspective Approach (Akin, Dunford, & Palmer, 2009). The purpose of this paper is to analyze and discuss the organizational change associated to the implementation of a new swipe card system that led to strike of over 250 British Airways check-in staff, losing 40 million pounds and negatively effecting the company’s reputation. Additionally, this paper will relate the case study to several change approaches (organizational development, sense-making, change management, contingency, and processual) and identify key issues. Additionally, this

September 11, 2001, was a horrific event that rocked the world and the way people viewed the safety of airline travel. The airline industry was hit the hardest after that day and it was uncertain if they could regain their customer’s

In order to incorporate transformational changes, the aspect of core competency must be kept in mind. WestJet’s core values are that it is a cost-effective airline and aims at providing excellent guest service. The airline has faced many problems related to business-IT alignment and its governance structure in spite having a bunch of exceptionally talented and technically sound employees. There are managerial issues in the organization which has led to slow growth of the organization. Recommendations and suggestions on what could be done to counteract the identified issues and how to gloss the change management process to the employees is also showcased in the report. Benefits can be derived if the recommendations offered as a part of this

The dispute between BA management and Cabin Crew from 2009 to 2011 caused extensive impact throughout the global condition. BA totally lost £150 million and the brand reputation had been affected seriously. It meant that BA has some problems about its change management. This academic report contains

Neelman, understanding the next steps in growing the organization, brought together a highly skilled management team to run the company. Neelman providing the necessary strong leadership, along with the talented management team formulated clear operative goals and directions based on his vision. Decisions that were made emphasized the need to provide a better passenger experience such as choosing New York JFK as the home base of the airlines. Customer interaction (external environment) and employee satisfaction (internal) were the important factors in formulating the mission. The Mission statement included Safety, Caring and Integrity that can be attributed to the customers and the mission statement also included fun and passion that can be attributed to the employee satisfaction.

This paper will review the case study of Delta Airlines which was suffering like all its competitors with rising fuel costs which averaged anywhere between 30 to 50 percent of its total operating costs. This paper will answer six questions which will help identify what the company did to handle the high cost of fuel. The questions that I will answer will include the following.

British Airways (BA) is a company that encountered several difficulties back in the 1970’s and 1980’s. The poor performances of the organization, was leading the company to failure. BA was offering a service that even though it accomplished the mission of the company, was not providing customer satisfaction. The organization was not taking into consideration the needs of the costumer and was not providing an acceptable customer service experience. “Productivity at BA in the 1970s was strikingly bad, especially in contrast to other leading foreign airlines” (Jick, Peiperl, 2010, p.28). Due to numerous changes, the company increased their revenues and became a respectful and well know organization.

Upon review on a profile of a successful company we see Southwest Airlines as a prime example. Their ability to recognize weakness in their management system and adjust strategies has allowed them to emerge as a leader in the US airline industry. Southwest is the largest US low fare carrier with low fare rates, no additional fees and excellent customer service. Southwest Airlines currently has one of the most innovative management practices in the US to date. A review of the critical elements of Southwest Airlines proves to be effective and innovative.

The Alaska Airlines was established in 1932 by Mac McGee and experienced a few updates up until the point that 1944 when it was ultimately named, Alaska Star Airlines. A couple of years after the fact, the organization was experiencing bumps on the road, however figured out how to remain above water by individuals who trusted change had to happen. Upgrades were made and in 1972, the organization had its first gainful year. However, in 1990, the organization made a stride in reverse when their previous CEO Ray Vecci received a “just good enough" state of mind and transparently battled the Departure on Time (DOT) approach. Vecci did not approve of the "on time" flights and wanted to pardon his activities on the grounds that he believed, Alaska Airlines had an alternate working condition. This was recently the start of their unsettled history. From that point on, the organization endured two flight tragedies including crash conveying Alaska Airline workers and representative's relatives also known as flight 261.Before long, the tragedy of 9/11 happened which negativity impacted all airlines by having a decrease in flight request. One of the greatest extent of the normal aircrafts costs were impacted in 2002, as benefits and salaries represented 39% of costs (Avalio, Patterson, and Baker, 2015). The organization was facing labour costs where in 2004 the organization demonstrated that benefits and pay totaled 350 million, the salary for management was costing around 70-90

Anticipate a need for change: American Airlines need a new communication channels, create a new mission and policy to have a clear future for the organization, new talented management to adapt the changes and accept the challenge for the new (AA), focus on the financial department to avoid the bankruptcy, and employees training to have an effective costumer service.

As a part of Crossman Communications, this essay will go into depth about the client, Malaysian Airlines and their recent campaign. Malaysian Airlines founded in 1957, currently flies to 53 different destinations having over 12 000 employees (Malaysian Airlines, 2017). The airline company offers the best way to fly to and from Malaysia flying over 40 000 people everyday (Malaysian Airlines, 2017). The campaign was set to rebuild the trust of Australian and New Zealander flyers due to the multiple aircrafts that have gone missing which have affected families in both countries (Crossman Communications, 2015). Having said that, the goal was to improve bookings, and generate positive media coverage (Crossman Communications, 2015). This essay