The Case Study of Singapore Students Attending the UK MBA Program

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The impact of tablet computers on the behaviour and lifestyle of the modern day consumer The case of the Singapore students attending the UK MBA Program 1. Introduction and background 1.1. Setting the context The modern day society is evolving at a rapid pace, with this fast rhythm of development being forced by the advancement of technology. In this particular setting, technologic innovations impact every aspect of life, from the completion of the small leisure chores, to the very possibility of saving our lives. Technologic innovation is as such the force driving advancement and evolution, and this is obvious at multiple levels. One specific technologic innovation which is becoming more and more present in the lives of the modern day individuals is represented by the tablet computer, with the most popular representatives of this category being the Apple iPad and the Google Android tablet. The tablet computers are characterized by increased portability, meaning that they eliminate the barriers of being obliged to manage information from the desk in the home or the office. The tablet computers are easy to use; they integrate a multitude of features and they support communication outside wired technology. These new devices are becoming more and more present in the lives of the young adults everywhere, including the students in Singapore. In this setting, the future research project would set out to assess the means in which the tablet computers impact the

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