Essay on The Case of the “Italian” Shoes

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The Case of the “Italian” Shoes Eisenberg provides a great example of a communication issue between two types of organizations and their potential buyers. Both organizations have unethical practices to some degree, but the questions asked of the reader are more directed at communication techniques used by each of these companies, and how aspects like globalization effect the legality of the issue. On one hand, there is the large organization who uses deceptive marketing tactics, and the other is a street vendor that sells fraudulent “knockoff” versions of name brands. Question One The first question asks, “Do you see a difference between what these companies are doing and the illegal production of counterfeit products that are…show more content…
The designer companies and street vendors are both unethical in their own way, but in this case the designer companies are the lesser of the two evils. Question Two The second question asks, “What are the communication ethics of labeling a product as made in a country (typically for marketing reasons) when it is only minimally true? Do you think that companies should have to disclose all of the locations where their products are made? Why or why not?” Unfortunately, laws for this situation are often ambiguous and vague; so companies are able to find ways around them, even more so when products cross into different countries that have entirely different laws and make it even easier for companies to be misleading through advertising. Ethically speaking, it makes more sense a company to be honest with potential customers, it builds trust creates and builds a better brand reputation. I believe companies should be obligated to be completely honest and clear about the materials and locations of which their products are made. This may potentially harm a company because it becomes easier for classified information to be leaked to the public, but this does not rationalize the idea of creating lies through advertising. Question Three The third question asks, “What effect will the globalization of the workforce, and in particular the
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