The Center For Disease Control And Prevention

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Project Proposal Description
I will be evaluating the Center for Disease Control and Prevention’s (CDC’s) One & Only Campaign. This educational public health campaign has been led by the CDC in partnership with the Safe Injection Practices Coalition (SIPC) (CDC, 2015).
Evaluating the Channels and Messages
I will utilize the Theory of Reasoned Action and the Framework for Effective Campaigns to evaluate this public health educational campaign (Valente, 2001). I will apply course concepts to analyze the Safe Injection Practices 'How to do it Right ' video and investigate the audio PSA for injection safety called, ‘Protect Patients by Using Single- and Multi-Dose Vials Correctly’ which has been aired on the radio (CDC, 2015). Following my analysis of these two campaign messages, I will offer my views of issues that the sponsors of this campaign may have overlooked and what unintended effect may occur in response to this public health message. Message Source and Target Audience

The Safe Injection Practices Coalition (SIPC) is a CDC-led partnership that is comprised of healthcare-related organizations, patient advocacy groups, healthcare industry partners, and other public health entities which was established in 2009 and is responsible for developing the ‘One & Only’ campaign (CDC, 2015). The SIPC devised the ‘One & Only’ campaign with the goals of improving education and awareness to empower healthcare providers and patients and encourage them to mandate safe methods
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