The Challenge Of The ALS Ice Bucket Challenge

758 Words4 Pages
The ALS Ice Bucket Challenge was one of those amazing marketing strategies you see once in a blue moon. In the dead heat of summer here comes a challenge to dump ice and water over your head for a worthy cause. The intent of the challenge was to bring awareness to ALS and to raise money. Most people donated without knowing what ALS stands for, people could have donated to other causes than ALS, and even though the marketing was great I disagree with The Challenge. For starters, the hype of the Ice Bucket Challenge had people accepting to do the challenge with no real concept of what ALS was. The ALS Association says “Amyotrophic Lateral Sclerosis (ALS), often referred to as "Lou Gehrig's Disease," is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.” After going through all of my news feeds on Facebook no one ever mentioned this. I actually had to research ALS to find out what it meant. I found that a lot of people were just doing The Challenge to either fit in, or to join in the fad that was created. Before doing…show more content…
What better time to soak yourself with ice cold water than in the middle of summer when you have kids home from school and people taking it easy or on vacation. This challenge was easy to get the entire family involved and have some fun with it. It was hot and humid outside and this was a great way to not only cool off, but to donate to a worthy cause. The rules are simple; according to the article called 7 Marketing lessons from the ALS Ice Bucket Challenge “Accept the challenge and get drenched in ice water or donate to ALS. The challenger picks who gets challenged next. The three and four word hashtags (#IceBucketChallenge #ALSIceBucketChallenge) made it easy to remember and share.” This also made it very easy for people to post their videos on social media sites and get more people involved with the
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