The Challenge of Organizational Communication

714 Words Mar 14th, 2013 3 Pages
The Challenge of Organizational Communication

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What does it all mean? It means that in recent years the world has been changing faster than ever before and becoming more complex than anyone could ever imagine.
Katherine Miller points out 4 aspects of these changes that were barely on the radar 20 years ago, but today dominate much of our thinking.
The first one is globalization.
It has become a truism to say that we live in a global economy and participate in a global market. The emerge of both was facilitated by key political changes such as the end of the cold war and creation of the European Union. As a result, they triggered the emerge of various institutions to help regulate the global economy (World Trade Organization
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On the other hand, it’s vital to know that the implications of the war on terror also include complex military and political actions, involving negotiations with wide range of government entities, as well as public relations and crisis communication in daily operations of homeland security (such as airport security of passport application process). Other questions to be addressed are:
- How can we prevent our fear of terror from becoming a fear of each other?
- What communication systems should be put into practice to ensure security of our borders and protect the wellbeing of individuals who serve as first respondents in the war of terror?
In terms of Climate change, which is the third challenge, the role of organizational communication is widespread. Since most of the human contribution can be traced to factors such as our system of energy production, factory manufacturing and petroleum-fueled transportation, when searching for ways to reverse or at least slow down the process of climate change, industrial organizations play a key role. Organizational communication is, therefore, important in both discussions about the global warming and dealing with many of its effects. Finally, it opens up opportunities for businesses that want to increase the level of environmental responsibility and sell themselves as
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