The Challenges to Bring Petronas Logo as a Corporate Identity Into Global Market

In the movie “Dead Poets Society” they showed examples that appeal using logos.To start,they said “words and ideas can change the world”. This is shown when everyone finds out about the Dead Poets Society .The principal and the parents thought it was insane, but the students thought it was so cool because the idea that the members in the Dead Poets Society were so different than everyone else the adults were terrified because they didn’t know what to do.The idea of them being different than the other students was unacceptable to the adults so they changed the rules and the fired Mr.keating so that they couldn’t be different.To conclude,one idea can change a lot for themselves or the people around them.

Identity shows who the person is. However, an issue will show someone's identity. These days people creates somebody identity by their look, the way people act, the manner people speak. The identity is from family however people aren't able to believe that identity they decide their own manner. Identity comes from teams too. For an example, if you keep in unhealthy people company then your identity are counted as same as them. People can decide you same because of the cluster. Identity comes from society to that is analogous to the cluster. Therefore these days it will depend on upon who you hang around with (groups) and wherever you reside in your identity will come back from that in individual’s opinions. You’ll be able to produce your identity by yourself.

The corporate identity is not merely the “the most important reason or purpose for someone or somethings existence.” (Webster, 1828) Paul Verbinnen coined the phrase as “intrinsic identity.” (Doorley & Garcia, 2015) The intrinsic identity of a company is what the company stands for and what they wish to portray to the public about themselves. If the company has a good idea of what the corporation’s intrinsic identity is, they can build on their performance, behaviour and communication and therefore increase their reputation.

Identity is a group of characteristics, data or information that belongs exactly to one person or a group of people and that make it possible to establish differences between them. The consciousness that people have about themselves is part of their identity as well as what makes them unique. According to psychologists, identity is a consistent definition of one’s self as a unique individual, in terms of role, attitudes, beliefs and aspirations. Identity tries to define who people are, what they are, where they go or what they want to be or to do. Identity could depend on self-knowledge, self-esteem, or the ability of individuals to achieve their goals. Through self-analysis people can define who they are and who the people around them

Identity is the set of behavioral or personal characteristics by which an individual is recognizable as a member of a group. Each people have their own personality, being different and unique from other people. Even though it’s different, each people have some similarity with others that connected them together as a community or a group. However, these groups is not open for all people, some people have to sacrifice their aspects of identity in order to belong to the group that they want to join.

Logos is used for logical reasons to connect to the readers, its opening the citizens eyes to

Differentiation, symbolism and easy to remember are the requirements to be met by a good logo design. In addition to adapting to different uses, such as in black and white, dark background, small or promotional applications.

Logos on items can mean more to a person more than the item itself. Growing up, something I found brand loyal were my shoes. Regardless, if the pair of shoes I had were ugly or good looking, the brand mattered more to my peers and myself, and this stood nearly the same for lots of my high school learning experience. The value of a brand can make any regular item into becoming more than what it is worth for. One brand that I have looking at is Levi’s Jeans, majority due to the fact that the fall is settling and I need some new jeans. Levi’s Jeans has an interesting logo that they put on their jeans, while they have a very simple logo for shirts. The difference of logos is because their logo signifies the toughest of the pants, while their shirt logo is simply for wear. The logo on the jeans, seem more reasonable to write about compared to the shirt logo.

Logos appeals to the logical side, provides reason as well as logic to the reader. While there are no logical colors or shapes but there is text as well as photos to explain logos. The MacDonald Funeral Home website provides the reader with logical views of the website explaining that they offer affordable prices to all families. An individual may be more prone to use the MacDonald funeral home over other funeral homes because of the lower price. The MacDonald funeral home has a photo explaining that they are not just funeral directors, but that they are experts are transforming an individual's

Logo PowerPoint – ICT used in order to put the resource together, relevant images and activities included in order to meet the aim of the lesson which is for learners to share their experience of logos and to gain a full rounded knowledge of why they are used and to produce a logo from a company that they are aware of and share any interesting facts about why it has been chosen.

Logos: It is an appeal to the mind with the use of logic, rationality and critical reasoning to persuade the audience. The author uses logos in his article to make a logical connection with the topic. For example, the author uses the explanation of ideas in the article and employs lots of diagrams in each parts of the topic to show the visualization to support his evidence which is very informative because the visuals give lots of information about what the article is about and that to get attention of the audience.

Fashion designer logos are intended to be the "face" of a company. They are graphical displays of a company 's unique identity, and through colors and fonts and images they provide important information about a company that allows customers to identify with the company 's main product. Logos are also a shorthand way of referring to the company in advertising and marketing materials. Hollister’s highly effective marketing strategy used to target consumers is their logo. Their logo contains a picture of seagull that may come in many different colors or fonts, sometimes they’ll use other

In recent years, identity has been open to discussion and reflection. One's identity has now been subject to change. There are still major cultural categories of identity, for example:

Based on the society of interdisciplinary business research, corporate identity has eight different determinants that are corporate design, corporate culture, corporate vision, corporate, industry identities and auditory. The term of CI design was first put forward by American in the 1960s，which means the enterprise management concept and spirit culture, using the whole communication system, especially the visual communication system, convey to the enterprise internal and public, and make it produce a consistent identity or values of the enterprise, so as to form a good corporate image and sales promotion product design system. CI includes mind identity, behavior identity and visual identity. Firstly, MI is a specification of mind, do is thought, how to walk one, must have a set of enterprise culture philosophy. It is the enterprise management macro and micro political instructor, playing contradiction adjustment role in the enterprise. Secondly，BI is corporate leadership and the worker's behavior norms because it is nonsense if there is only

"The name is composed of the title by which the company, product, or service is commonly known and the graphic forms of identification, including symbols, logotypes or signatures, tag lines, and representative characters" (Roman G. Hiebing Jr and Scott W. Cooper; The successful marketing plan, a disciplined and comprehensive approach; 2003).