The Challenging Switch from DVD or Blu-ray

On the horizon, Blockbusters number of competitors should steadily increase from new emerging technologies. If Blockbuster extends into the realm of VOD, Legal Movie Downloads, or Digital Video Recorders (DVR), it must realize there are existing and powerful players in these markets already. This new technology is shaping the market for many deals or partnerships. They will face fierce competition, but in the future, Blockbuster must not find it self on the outside looking in.

The movie rental industry is a living industry; there are constant changes with advances in technology, rights management, and the slow, but steady, move away from physical Media. Companies such as Netflix, Hulu, RedBox, and Blockbuster are being forced to look at new business models and try to keep up with these changes.

Media changes drastically over short periods of time because of digital convergence. Just in the past decades it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology, especially that used in film industry. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. In this article, I will analysis how digital convergence impact on the film industry structure, forms of consumption with the innovation of revenue models and cultural production.

Blockbuster implemented a new strategy for customers to access their rentals in “five channels of distribution: in-store, by mail, through vending machines and kiosks, online, and at home (direct to the TV)” (DATAMONITOR, 2009). However, this strategy was a reactive approach to the problem produced ten years behind schedule. Wooldridge et al., (2007) stated that Blockbuster should select and adapt their strategy to respond to the fast changing market and maintain a competitive position. This was an obvious failure for Blockbuster. The changes in the market produced a decline in profit at a faster pace than the strategies that Blockbuster implemented to combat these losses.

An optical drive, more commonly known as a CD or DVD drive is what you'll use to read CDs, DVDs, and even Blu-Ray discs. Not everyone needs an optical drive in his/her computer, but you’ll need one to install anything from a disc.

There are many sub-groups of these discs, but the main types of discs are CD, DVD, and Blue-ray. The optical disc is placed into a DVD recorder and information is written to the disc. The data is written in contiguous format on the disc. A recorder will not write data to an optical disc if that data is bigger than the optical disc. A DVD disc can handle a data amount of 4.88 GB. The compression of an optical disc is handled by the program that is used to burn the disc. The data is written to an optical disc using a laser. This laser burns the data into the bottom of the disc. The use of different wave length of the laser actual help burn more data into the bottom of the disc. However, the drawbacks of an optical disc are that they cannot be placed in direct sunlight. The plastic that the disc is made of can warp in sunlight and corrupt the data on the disc. There is also the problem of scratches and dents making the surface of the disc hard for the laser to read.(AMERICAN,

Occasionally, people use to go out and rent DVD’s to watch a specific movie from rental stores. Advancement in technology has brought a sufficient change in customer’s behaviors, today DVD rental stores have almost gone. Moreover, by time we saw enormous increase in channels being provided by cable providers, but today even that has been replaced by streaming media devices, thus my time, role of cable providers might also disappear due to the introduction of devices such as Netflix, Apple TV etc. “DVD sales have also been hit. The Los Angeles-based Digital Entertainment Group estimates DVD sales in 2008 fell 8% to $21.6 billion from a year earlier, while DVD rentals were flat.” Charny, Ben. "Viewers Tap Free Web Content." Wall Street Journal, Eastern

DVD (digital video disc) come in a variety of recording options and can store 9.4 GB, more advanced DVDs has the capacity of 50GB. CD (compact disc) come in several types: CD-ROM, CD-R and CD-RW.

With the advancements in home entertainment systems, consumers are investing thousands of dollars into their own home viewing systems. They have several options to stream video content into the comfort of their own homes. Home entertainment systems have also made a large impact on the theater industry. In 2005, this technological advancement was the most sought after electronic system for new homes. It seems that consumers have finally said no to the rising price of movie tickets and concession stand snacks and beverages.

   We try to be discrete, delicate, and unobtrusive. We employ minimal lighting and avoid any possible interference with the normal activities at your reception. We have years of experience, use the latest digital equipment, and conduct ourselves in a professional manner.The Production   We use professional 3-chip digital cameras and edit on a non-linear digital editing system. Digital quality is maintained throughout by delivering on the unmatchable quality and longevity of DVD.

Consumers are also investing in home theaters. TV’s are bigger than ever and have digital and 3D capability. As the costs of all the components go down consumers are

DVD Blu-ray players are a relatively new innovation when it comes to home entertainment and could not be made possible without their quantum mechanics inspired laser technology. Lasers work by utilizing Schrodinger’s equation to predict where an electron is at any given moment. When atoms are excited, their electrons gain energy and move up an energy level, and when the electrons return to their initial energy level, they release photons causing light to be emitted. The light of a laser is only one color because it is only made up of one wavelength. The photons of a laser are all concentrated into a small beam, making it strong unlike the beams of regular light. Both devices work when a laser reads pits or marks on the disk which the machine then interprets into a movie or video game. Where DVD and Blu-ray differ however, is the marks on a Blu-ray disk are much smaller and therefore requires a better and more precise laser to

The introduction of motion picture drastically changed the world as we know it along with introducing new and advanced ways of making and presenting media to the masses. Before the introduction of motion picture the only way people were able to hear about the news or new products was either by newspaper or word of mouth. Before we had T5i’s or any other new and elaborate camera we had to film with black and white picture with no sound, like the old classic super eight film cameras. The process of editing has changed over the decades from where film was just cut and scenes would be placed right after the other with hard cuts with the raw material, literally they cut the film, to now where most editors use non-linear editing with a computer to add transitions, text, and other video effects to produce the most visually appealing and most understandable when producing a video production. The way the video productions are shown to the public have also adapted throughout its brief existence. When commercials and films first made their appearances in the early twentieth century Directors and Producers had no idea how to use color to catch the audience’s attention by using their sub conscious, they didn’t realize that the length of the production would play a role in rather a person will watch it or not. Nowadays there are entire books on how to grab the audience’s attention.

Before the advent of movie rental stores, to watch a new movie, people had to go to theatres or cinemas spending a lot of money. Video rental was the answer to the new needs. Since the 90s, video rental industry has become a very big business; in those years, rental prices rose as more and more people began renting movies. At the same time, new players entered the market creating strong competition inside the industry. In the last years, the field of home entertainment has changed dramatically because of the presence of Internet and new technologies (Recorded DVD & Video in the United States, 2009).

With the introduction of new technologies and the development of electronics products, people are now having more opportunities to view movies. However, home viewing is still the most popular way of watching movies. Accordingly, Movie rental has become an industry. This essay will give a detailed analysis of the global leader in the movie rental industry, Blockbuster.