The Change And Evolution Of Print Communication

I do believe that the advent of digital reproduction has changed the art of printmaking. According to the book, “Exploring Art: A Global, Thematic Approach,” by Margaret Lazzari and Dona Schlesier states that printmaking is the method of creating a variety of images and designs and then printing them onto paper. As technology has advanced over the years, so has the process and creation of art. For instance, artists are now able to make sculptures from computer-aided programs and print them into three-dimensional forms (Lazzari and Schlesier 79). I personally think that this three-dimensional printer takes away the artists touch. Yes, it is their creation and it will still become a beautiful piece of artwork, but it’s missing the physical touch from the artist themselves.

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

In the digital era of convergent media, the most obvious about the change of cinema is the storage which rely on celluloid that you can touch in the past. Now, however, it is stored as electronic packets of 1s and 0s which is virtual. The changes of the cinema is not only about the film storage, but also the production，post-production, exhibition and distribution which is the main part of the film industry structure. In the era of celluloid, the four steps of movie is relatively independent and has its sequence. In digital movie, whereas, the connection and integration among four parts of industry structure are ever close.

There have been so many major developments in the evolution of mass media we now live in a day and age where we are constantly continuously connected. I have greatly always been fascinated by how much things have changed in just fifteen years. Fifteen years ago when I was sixteen and looking for a job. I would have to walk into an establishment and physically fill out a paper application and sometimes get an immediate interview. The other options were to use a news paper to look for jobs. Now just fifteen years later not even a century I can down load an application have my resume uploaded and apply for twenty jobs in a matter of minutes and receive call backs the same day it’s incredible. In the last century we have gone from the radio invention with just sound listening to movies, to black and white TV set, to color TV set to big flat screen TV that can go 3D.

“The point of theatre is transformation: to make an extraordinary event out of ordinary material right in front of an audience 's eyes. Where the germ of the idea came from is pretty much irrelevant. What matters to every theatre maker, I know, is speaking clearly to the audience 'right now. '” This quote by English playwright and screenwriter, Lee Hall, from an essay he published in the Times of London, is central to the connection between theatre and motion picture technology. Since the rise of film in the early twentieth century, these elements have been influencing each other, and working together, to elevate the storytelling and experience of each medium and, in turn, better connecting them to the modern audience. The collaboration of these two mediums has resulted in a new form of theatre, known as digital theatre, that shows “theatrical entertainment does not have to be either purist (involving only ‘live’ actors on stage), or be consumed by the dominant televisual mass media, but can gain from the strengths of both types of communication.”(Masura). Throughout this paper, the intersection of theatre and motion picture technology will be explored through their effect on each other, in storytelling and experience, and the product of their collaboration—digital theatre.

For instance, as people become more accustomed to the internet traditional media has to adapt to the audience’s expectations. Not to mention that TV shows and news media outlets have shortened their articles to accommodate readers. Basically due to the increasing use of the internet “old media” has to learn to adapt and change.

Things that used to be printed out on paper such as newspapers and articles can all be found digitally. There is not hope for the things of the past like that. It is only a matter of time before there won’t be any paper books. They will all be digital. A much acclaimed critic writes, “One has only to look at

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

Rebecca Aguilera-Gardiner is the Vice President of Sales and Marketing at Diego and Son Printing. In this role, she has acquired large contracts with corporations such as MetLife, CVS Caremark, The Ken Blanchard Companies, Karl Strauss Breweries, Metropolitan Water District, and many others. She has also helped the business to become environmentally friendly, as it is now part of the Green Supplier Network and has earned the Forest Stewardship Certification. Rebecca worked for Diego and Son Printing in her youth and, prior to rejoining the company, spent time in the radio industry as on-air talent and in sales.

A comic books way of consumption is ever-changing. Within the last page of Show and Tell, McCloud alludes to the fact that the pairing of graphics with text have existed long before he was born and will continue to exist after his death (161). Since the earliest emergence of the comics, the medium in which they have been presented and consumed from the public has been ever changing. They have gone from being engraved within stone all the way to being printed in enormously high quantities by automated machines. Now with the emergence and huge popularity of digital media the comic is due for a change. While giving a TED talk McCloud gave a description of how the digital media created on the internet and the medium of technology can introduce completely new ways in which comics can be created and consumed. This poses a huge problem to comics that novels have never really had to face, and that is that, comics evolve with technological advances. While this poses a threat to what we consider the traditional way of consuming comic book’s content, the truth is that, the challenge of comics adopting to new mediums highlights the complex and inevitable process that comics go through. The same cannot be said about a book which the only real way in which the consumption of books has changed is that instead of reading words on a page you now can read these words on a screen. The same cannot be

In detail this paper will show how the media played an important role in the culture today. It will answer the questions What were the major developments in the evolution of mass media in the last century? It will also ask How did each development influence American culture? And What is ment by the term media convergence and how it affected everyday life?

In the article Affects of Media on Society, it states “In the last 50 years the media influence has grown rapidly with the technology.” It started with all the ways information was relayed to us by mail, telegraph and new computer technology. We need to give it some credit because it has taken great steps in advancements in the medical field and other forms of technology. The internet has made many things in our life much simpler at work, at home and in education.

Old media like broadcasting, print, and film created a consumer culture in the public. Participants would consume the media they could find, and that was the extent of their engagement with a piece of media. But during the digital age, participatory culture has exploded. Participatory culture is a concept coined by Henry Jenkins where consumers take part in both the consumption and the production of media. The advent of computers facilitates a low barrier of entry for creation of digital media and its propagation. With the availability of personal computers and consumer level software to manipulate media as well as the popularity of the internet to spread content, fans have become more engaged with the media they consume. In turn, participants can create forms of that media that comment and expand upon the original content. Participants who used to only consume media now have the avenues to become producers of media. In this essay, I will explore participatory culture through the lense of Lev Manovich’s Five Principles of New Media: Numerical Representation, Modularity, Automation, Variability, and Transcoding.

Traditional and new media also provide enjoyment. There are readers who love the feel of print media, and also there are readers who love the speed and accessibility of online media (Charles, 2015). Some public like the layout of print, feeling that it more effectively guides their intuitive sense to what content is "more important" or "more urgent" than other content. While some readers prefer print over online media because they consider digital media (Meckler, 2010). It is without a doubt that traditional and new media allows people of today to choose their preferred medium to send and receive

In the 1970’s many more transformations were happening in media. The development of the internet was still underway and won’t become readily available until the 90’s to the general public. Public access television was created. “The