The Changing Mattress Business

Sleep Country Canada (SCC), initiated in Vancouver in 1994, is the largest mattress retailer, offering various styles of mattresses and sleep related products in 224 stores and 17 distribution centers across Canada as of December 31, 2015. The target demographic is the working class, wishing to purchase quality products for less. SCC maintains a leading position in the industry due to competitive product pricing, selling 5% lower than other leading retailers. Success is also due to marketing, making SCC a recognized brand across Canada. Further initiatives include: broadening SCC’s real estate footprint, implementing store designs to enhance displays, redesigning and expanding products to meet change in consumer demand, employing “Sleep Expert” retail assistants, as well as upgrading the logistic system and software. SCC also works to enhance employee training and compensation program, increasing employee satisfaction and productivity.

Kudler Fine Foods is in a position to use its information technology, marketing strategies, and sales plans to create a prominent place in their niche market. Focusing on internal and external environments will help Kudler formulate a successful plan for the future and prepare for the changes that occur in such a diverse platform of partnerships, contracts, suppliers, and customers. Having a sales plan in place shows forward thinking of the management team. Planning is the most important part of being a successful enterprise and now that Kudler has three stores they are in a position to evaluate where they are and develop their future.

Mattress Firm is a mammoth retailer that specializes in sleep equipment within the bed and mattress industry. It is certified as a premium retailer that has changed the landscape of retailing specialty and traditional bedding. The initial concept was conceived through an opportunity to offer a product and service through a sophisticated system dedicated to quality, service, and value. Since the corporation’s inception, Mattress Firm has expanded into profitable markets through opening new stores and acquisitions. In a highly competitive industry, Mattress Firm organizes is product offerings in perspective of what the customer wants by providing an array of specialty and traditional mattresses from household brands such

For this particular marketing assignment we are looking at an organisation based in the leafy suburb of Brisbane. The business is a home wares stores chain by two friends and business partners who have invested quite a huge sum of money and are running the business smoothly, but as always see the need for more growth and more profits on balance sheet. The strategies of the business have to completely match or outlive that of the rivals of the business so as to meet and obtain any growth.

Operations management is defined as the design, execution, and control of operations that convert resources into desired goods and services, while implementing an organizations business strategy (Business Dictionary, 2015). Office Depot Inc. is one such organization that truly understands that solid operations is the foundation to the success they have had in recent years. In this paper, I will give the history and background of Office Depot Inc. and explain why they have been able to keep such a competitive advantage in the consumer and small business supply industry. Additionally, I will

Spending in the furniture industry is often linked with the purchase of a new home, consumer confidence, and disposable income. Recent estimates show that U.S. households spend 1 percent of disposable income on home furnishings. Sales are also dependant on age. As consumers age they display varying shopping behaviors.

Thorntons is found to be following a strategy including the element of vertical integration through the ownership of manufacturing and retailing stages of their businesses. The paper is helping in understanding the implications of company's pattern of vertical integration for competitive advantage and strategic development. It can be said that the internalization and protection of core activities and associated knowledge has been advocated in such a way that the capabilities can be developed across organizations (Adner & Zemsky, 2006). The selection of vertical integration strategy has been associating the strategic problems for different organizations including the Burtons and the Body Shop. The paper is providing an understanding of planning for a considerable growth in the critical literature concerning planning process (Andrews, Boyne, Moon, & Walker, 2010; Adner & Zemsky, 2006).

This analysis delves into the company’s operation management principles to interpret its successful strategies and offer future recommendations.

• Roles and responsibilities need to be clarified as part of the plan. Marketing and sales organizations need to do what they are meant to do and not play project manager or peon roles in the company.

This assignment is being submitted on February 1st, 2013, for Dr. Mello’s 4123 MKTG: Organizational Purchasing course.

Mattress Firm is the leading mattress company in the line of business with more than 3,500 stores in 49 states. The market share for Mattress Firm is 25.2%, which is huge in this market. A strength for Mattress Firm is brand loyalty and they have a proven track record of growth. The weakness is that they do not offer a mattress like the “smart bed mattress”. Sleep Number is in a distant second with a market share of 7.8% with 488 stores. Sleep Number does have the advantage of having a technologically driven company and as of September 2016 is offering the ItBed, which offers even more personalization than its other mattresses all while coming shipped in a small convenient box. The ItBed is filled with air pockets, which I feel is a weakness due to the fact that these air pockets can burst and then you have a broken mattress. Sears is a well known company that is in almost every state and has an internet presence as well. Sears does not manufacture the mattresses that they sell as they are just a distributor of other mattress companies. However, Sears does have brand loyalty and has been in business for a very long time, which makes them

Businesses have numerous key departments which keep the structure running appropriately and supports the business to build and embellish in all worldwide markets. This report will consider what the key departments do for the business, in addition, this report will enlighten the research procedure used and significant complications which have been encountered throughout.

As I seek to enter the workforce/company, one of the first things that I wish to remember is the importance the company has placed on their strategic planning and goals. How decisions made by this team will directly affect the operations, finance, accounting, purchasing and administrative departments. The things that help to make any organization successful, are the value the organization places on their strategic, and operational goals. Therefore, before taking a position with a company I hope to learn as much as I can about the various functions of the company, and how each department works with the next in order to achieve these goals. Thus, I hope to use the knowledge I have gained in this class in operations management to access the company’s operational strategies. This should be reflective in their mission and vision statements as well as their financial reports. I would also look for the value they place on ethics, corporate responsibility and giving back to the community. I feel a company’s success will be directly tied to how effective they are in meeting the daily challenges of processes/production/service, operations, and sales. The value placed on these specific areas will be evident by their success and reflective in both their short and long term goals, in their financial statements.

Jerry Kline is a kind of sales manager who aims to sell products and make sales quotas. He believes that developing long-term customer relationships and internal company support distract sales people. Thus, his sales force is not effective to make sales. He needs to work

The consumer environment is extremely important when you are in a place searching for furniture or any kinds of products. When you walk into a store you want everything to feel right. You want the employees to be nice, you want others to not be judging you, and you want to feel like you can be comfortable. I think it is important for stores to be in the right set up for everyone. Mattress Firm is in every single state and some are very close to one another. Mattress Firm stores are set up room by room, so you do not have to wander around. Each section is laid out, so you can see what goes into a bedroom, kitchen, living room, etc. I think this is great because you won’t get lost and they have bright lighting. Bright lighting is great, so you can see everything to its true colors. I have been into Mattress Firms a lot and they always smell like a new furniture smell and never dirty. If people are inside of Mattress Firm they are going to be able to ask the employees for any information needed and they are able to shop around the stores and purchase any items they need.