The Characteristics Of Fashion Leaders

Bruce, M. & Daly, L. (2006). Buyer behavior for fast fashion, Journal of Fashion Marketing and Management , Vol. 10 No. 3 , pp. 329-344

It is essential to select a representative and accurate sample. The population of interest this study will be the adults in Australia who are over 18 years old. In other words, a consumer should own understandings of fashion and unfashion independently. Due to time limitation, 4 samples come from QUT blackboard sources.

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

This is best illustrated in her ability to make fashion timeless” (“Six of America’s Leading Designers Create One-Of-A-Kind Gowns Inspired by Grace, Princess of Monaco to Celebrate her Iconic Style and Legacy to the Fashion World 1). People from all around the world still copy her looks today because they never go out of style. Six of America’s top designers are taking an iconic outfit and creating a one of a kind look all from inspiration from her looks in honor of her legacy. Grace Kelly obtained a classic college girl style; she wore basic pieces but made sure they all fit perfectly “her style was defined mostly by what she didn’t wear-- ‘too blatant curves, too-tight dresses, too-lavish furs, or jewelry noteworthy only for its abundance” (Ball 1). Her simple pieces were out of the ordinary at this time; the fact that she was a Hollywood it-girl and Princess of Monaco who did not wear outrageous articles of clothing made her different-and the public loved it. Furthermore, the press ate up everything about her, when she wore something plain and simple to meet the first lady, the world could not get enough of her simple style. She single handedly changed the fashion trends of her era “...her rigorous fashion restraint frequently sent the newsprint world into a tizzy. When she wore a plain green dress to the white house in 1961, it was headline news, the headline being THE GODDESSES MEET” (Ball 1). Kelly inspired others because her elegance and poise radiated through her style. Her signature white gloves and oversized saucer hat made her modest and classic. One of Kelly’s largest fashion accomplishments is when one of the most well known designers in the world-Hermes-named a bag after her. Her iconic large bag she used to conceal her baby bump was named the ‘Kelly’. Besides from her stunning appearance Grace

Teri Agins, a senior writer at the Wall Street Journal, has publications in the Journal and wrote in 1999 The End of Fashion. Agins’ book gives a true overview of the fashion industry from the origin of Haute Couture to prêt-à-porter to mass-market consumption. Her focus is on marketing and uses Armani, Ralph Lauren, Donna Karen, Marshall Fields and Gap to demonstrate “(from) class to mass, (from) elitism to democratization; (from) art to commodity.” This is perfectly showed in a paragraph from Agins

The 1940s and 1950s allowed fashion designers to explore shapes, textures, and colors, and incorporating these elements of art into their garments. Not only this, the Modernist ideal simplified the mainstream definition of fashion, and threw away the restrictions of what the “typical woman” should look like. Although fashion changes daily, the turn of the twentieth century completely altered the way people worldwide saw the fashion industry. Fashion “functions as an intimate join between body and world, linking individuals” (Parkins 7), and embraces culture throughout the

Fashion not only highlights the social history of that person but also the overall cultural beauty. The discovery

While I am focused on success, I am also commercially aware of the present climate within the fashion industry. According to research from the Hong Kong Institute of Fashion Buying, China’s consumers of luxury and high fashion are between 20 and 50 years old. Due to the implicit and abstract nature of the traditional culture, there are basically no fashion marketing and management. Thus, there is an increasing need for professional fashion mangers.

Fashion. It can be interpreted in many different ways; fashion is a form of art, self expression, and a way of defining someone. For many years, fashion has developed and changed drastically to appeal to flocking consumers. Who knew that the clothing one wore could have so much value? In many cases, women played a big role, from time periods before the 1800’s till now.

Fashion is truly the most popular mode of expression, it shows the world who one is and where one would like to be. Fashion is always changing and is worn by all different classes, cultures, and stages of life. The time period’s style is reflective of major influences like pop culture, musicians, political figures, celebrities, social issues, and other numerous possible variables. One can see how a society changes and evolves just by looking at what the people wore. In the past, there have been many different fashion trends due to historical events and cultural influences that have shaped what people wore during that time period. .

“Fashion should be a form of escapism, and not a form of imprisonment.” This beautiful quote was said by a designer that I have always adored, Alexander McQueen. He created a movement that was a complete art, every collection clearly showed a story. I chose this designer as an example because he was an artist that truly captured the fact that fashion is one of the most powerful forms of art. The clothes, hair, makeup, and models can only bring a look to life if the designer clearly put their heart and soul into everything they created. Fashion is an art, collections tell stories, there is so much work put into every aspect, and it can express emotions.

During each era, people had to meet the requirements to keep up with the trends such as weight, appearance, and body size. “No longer did people feel like they had to conform to a certain look for certain situations.” The man who changed it all is Christian Dior. “Dior was a French fashion designer whose post–World War II creations were wildly popular, and whose legacy continues to influence the fashion industry.” Women in the United States were upset people were holding protests against Dior’s fashion collection.

“Fashion used to come from one source at a time, be it the street, the runways or the entertainment business. The interesting thing about today is that influences come from high and low-everything from couture to Target.” –Michael Kors

Although celebrity culture is typically associated with actors and actress, consumers may also rely on the trustfulness and credibility of politicians and first wives when deciding fashion trends. In the 1960s, fashion icon Jackie Kennedy took over the fashion industry (Joel 1). She appealed to many stay-at-home women because she was commonly known to have a “sophisticated simplicity” (Joel 1) approach to fashion. Her successor, First Lady Michelle Obama has instantly become a fashion icon herself as well. She is commonly seen wearing American designers therefore pushing “the American fashion industry into the international spotlight” (Givhan 1). People are often so draw to her style because it gives a glance into her personal life. As Givhan states, “Obama’s clothes have connected with the public in contemporary terms, in the language of Hollywood’s glamour, Seventh Avenue’s bold entrepreneurship and the democracy of the mass market” (Givhan 1). In March 2009, Michelle Obama appeared on the cover of US Vogue which showcased her “dress, style, and poise” (Gibson 40). Brett Schenck, president of Hart Schaffner Marx states, “It’s usually the frenzy behind the first lady” (Jones), but in the some instances, President Obama has also made an impact on the fashion industry. In the summer of 2009, designer Donatella Versace created a runway show that was designed and dedicated to him. The clothes she created where inspired by President Obama because it showcased “a relaxed man

During the information search stage of their decision-making process, the consumer stated that they constantly looked at online shops and magazines to improve their personal understanding of fashion. It was noted that the consumer’s awareness set consisted of ten different brands. However, the size of her