The Characteristics Of Nurses In The Media

It is a common fact that nurses are not given the respect they deserve for the high level of knowledge they demonstrate to patients (Hoeve, Jansen & Roodbol, 2013). The purpose of this paper is to show how the negative portrayals of nurses in the media can result in a distorted image from the public. The components of this paper talk about the negative image of the nurse due to the lack of consistency in the media that the public is viewing, as well as the shortened staff and the public’s poor judgement on the profession.

A profession can be defined as a “prestigious occupation with a high degree of identification among its member that requires a length and rigorous education in an intellectually demanding and theoretically based course of study; that engages in rigorous self-regulation and control; that holds authority over clients; and that puts service to society above simple self interest” (Schwirian, 1998, p. 6). Nursing is just that, and with its specific body of knowledge, standards, and codes of ethics, it is only fitting that it be self-regulated (College of Nurses of Ontario, 2012). The College of Nurses works with registered nurses, registered practical nurses, and nurse practioners to determine whether or not standards and best practices are met and that the public’s safety is protected.

A nurse owes a duty to her profession's own code of ethics. Patient autonomy, justice, and respect for patients' dignity are central to nursing practice. The Canadian Nurses' Association (CNA), through the publication of the codes of ethics for nurses, calls upon nurses to

Media has an immense effect on societal views, and cultural norms. It is not surprising then, that media influences the public view of the nursing profession (McHugh, 2012). Negative portrayal of nursing in media is detrimental, these stereotypes undermine the profession which leads to less resources and a negative image of nursing among nursing students (Anonymous, 2010). For these reasons the image of nursing in media is something that needs to be explored, to understand how the nursing image in media affects both public and personal perception of the profession (Anonymous, 2010). Nurse Jackie is a controversial television show about an Emergency room nurse named Jackie (Hudis & Zisk, 2009). In this series Jackie is middle aged, married, mother of two, and while she is depicted as being loving with her family, she is having an affair with the pharmacist for her department. As a nurse Jackie is caring, and compassionate towards her patients, while also exhibiting unethical and inappropriate behaviours both within and outside of her working environment (Sorrell, 2009). Jackie is a complex character who exhibits both positive and negative nursing behaviours.

The history of ethics has been around for a long time. Nurses have an ethical obligation to care for patientsand do no harm. Ethical conflicts and dilemmas occur every day in the health care world. “Ethics is defined as the rules or standards governing the conduct of a person or the members of a profession”(FARLEX, 2011).The nurse should have the adequate skills and experience to provide great care to the patient. Nurses should always accept their moral and responsibilities that come along with their job and

The American Nurses Association (ANA) has the Code of Ethics which holds Nurses to the codes or provisions of these documents. I summarized Provision 1 of the ANA 's Code of Ethics. I give a scenario where this provision is broken by the nursing staff and consequences of doing so. Provision 1: Provision 1 reads as follows “The nurse, in all professional relationships, practices with compassion and respect for the inherent dignity, worth, and uniqueness of every individual, unrestricted by considerations of social or economic status, personal attributes, or the nature of health problems” (American Nurses Association 2001). Provision 1 is divided into five subdivisions. Provision 1.1 is titled “Respect for human dignity"(ANA 2001). The nurse always needs to place value on their patient as a unique individual. Provision 1.2 is titled “Relationships to patients” (ANA 2001). As a nurse you need to leave all prejudice, personal beliefs, and convictions out of the care of your patient. The patient’s self-worth and value is not defined by their religious choice, culture, lifestyle, hygiene, financial status, sex, and race. The nurse needs to form or follow an individual treatment plan that fits your patient’s personal preferences, religious beliefs, and requests. Provision 1.3 reads as follows “The nature of health problems” (ANA 2001). A nurse is not to judge or look down upon a patient by their "The disease, disability, or functional status “(ANA 2001).The nurse needs

A nurse is given an opportunity to help patients, either if its by helping them through a very serious sickness or just helping a patient get to the bathroom on time, or a time when happiness is overfilling the room and a child is being born. Registered nurses provide a wide variety of patient care services (Mitchell, p.12). A Nurse must always know where to begin and where to stop, as any other career in the health field there is always something that cannot be done by everyone but only the certified person, a nurse must always remain inside her scope of practice to prevent any misunderstandings. A nurse must also follow a code of ethics , the code of ethics of the American Association of Medical Assistants states that a nurse should at all times render service with full respect and dignity of humanity, respect confidential information obtained by a patients file, uphold the honor and high principles the profession and accept its discipline, and last but not least always want to improve her services to better serve the health and well being of the community. (Mitchell, p.65).

According to Hoeve, Jansen, & Roodbol (2014), to improve the nursing public image and to obtain a stronger position in healthcare organizations, nurses need to increase their visibility. But individually, nurses needs to recognize the value in what we do, believed in ourselves and our colleagues, and dress the part. Each nurse needs to explore how his /her actions or inactions affect the nursing image. . We need to recognize that the images and behavior outside the workplace on social media such as YouTube, FaceBook or Instagram can affect our workplace image. How we portray ourselves in public to our patient can dispel any misconceptions the public may have of nurses and the profession by reeducating the community, educating nursing students on how to project a positive image of nursing, and helping students to understand the meaning of professionalism. Hoeve, Jansen, & Roodol (2014) also suggested that nurses should work harder to communicate both their professionalism and their contribution to the healthcare system to the public. Kalisch and Kalisch (1983) state that

The CNO outlined professional standards for nurses to comply with. The seven that are outlined are accountability, continuing competence, ethics, knowledge, knowledge application, leadership, and relationships. “A standard is an authoritative statement that sets out the legal and professional basis of nursing practice” (College of Nurses of Ontario, 2009, p. 3). Although each standard has different meaning, they all work together in order to provide the best possible patient care.

Professionalism is a very important key in the nursing profession. It is what paints a good image for a business or, in this case, an organization, people will most likely choose the professional organization over the unprofessional, because with the nurses that are professional they have great quality in customer service. Examples being, nurses that are professional aren’t rude or disruptive, they handle business in a kindly manner, following directions and policies etc. Unprofessionalism in nursing practice continues to hinder the expansion of the field. There are many things that nurses do that are highly unprofessional at the workplace. A few major unprofessional mistakes nurses tend to do is, bullying, breaking HIPPA, and behavior. To me, these are the biggest mistakes that really pop out at me.

American Nurses Association (ANA) Standards of Professional Performance explains how all registered nurses do their work and activities consistently according to their professions that promote the wellbeing of their patients and communities (ANA, 2010a). The standards provide a mechanism to patients that they are been taken good care of and that the nurses know exactly what to do so as to provide high-quality care and the measures are in place to determine whether nursing care meets the standards. These activities are related to performance like ethics, quality of practice, education, communication, resources, leadership, environmental health, professional practice evaluation, and evidence-based practice and research. Registered nurses are responsible for their professional actions to themselves, their patients, their peers, and the community at large.

The NMC has a code of professional conduct, standard for conduct, performance and ethics, the code clearly states the need for nurses, midwives as well as special community public health nurses to maintain their professional knowledge and competence in order to deliver care based on current evidence, best practice and where applicable (NMC 2004, p.10). Hence, nursing profession is regulated by the NMC which has

The nurse I chose is Olivia Harper from the hit television show Grey’s Anatomy. She fits the demographic profile of the type of nurse that Kalisch & Kalisch (1986) determined is most represented in the mass media. This means that she is female, Caucasian, under 35 years of age, and childless. Her role with patients is pretty minimal. Sometimes she is shown preforming skills like administering medication, but for the most part she is shown following whatever orders to the doctors gives her, like to check for breath sounds on a patient.

As healthcare providers, maintaining a patient’s confidentiality, human dignity and privacy is expected at all times. Nurses are faced with maintaining patient confidentiality on a daily basis. The Coded of Ethics for Nurses is the framework of nonnegotiable ethical standards and obligations that all nurses are to uphold. Nurses are to be accountable for their actions and are expected to advocate and strive to protect the rights, health and safety of patients (American Nurses Association, 2011).

The public expects nurses to have high standards of professional behaviour. For nurses, this involves a high degree of knowledge, suitable behaviour, well developed skills and a desire to improve their skills. A high degree of knowledge for nurses means to have gained a recognised degree and the right to practice. For example, New Zealand nurses must be registered with the Nursing Council of New Zealand. We need to be cautious about what behaviour we reveal in our professional and personal life. An example would be social networking, posting anything that may offend someone’s privacy and dignity (Social media and Electronic communication, 2002). Professional behaviour requires nurses to act in accordance with the Code of Conduct and ensure our actions are ethical, as we are responsible for the quality of health care offered to the public (Nursing Council of New Zealand, 2012). Accurate knowledge, good skills and positive attitudes are key to well-developed professional behaviour. Being open to peoples’ professional advice and learning from it, is an important part of professional behaviour (Milton, 2008).