The Characteristics and Translation Principles of Business English

In “Lost in Translation,” Lera Boroditsky writes to people within businesses or people who are wanting to invest in companies that work with other countries. She writes to inform and tell the reader that if getting involved with other countries you need to know what to expect. The examples she provides in her article show that language in some countries does differ from others, but it isn’t like that in every country. She writes to inform business people what they need to know before they get involved with other countries. This is why this article is published in the Wall Street Journal, Boroditsky wants all business companies to know what to expect before they get involved. Throughout the article I pulled out rhetorical choices that make the article what it is. Lera Boroditsky credibility shows through past references, significance to audience, statistical jargon through logos, and personal anecdotes.

When entering a new market, at least one of the company representatives must know the language of the country. Even though the most common language used in the international business world is English, many countries have a very poor command of the English language therefore it is highly beneficial to have an employee that speaks the language. It is in benefit of the business to get the best deals, make negotiations and agreements however without a common language this can sometimes lead to misunderstanding and hiring a translator can be very expensive.

Accompanying the bank statement was a credit memo for a short-term note collected by the bank for the company. This item is a(n)

IN WITNESS OF and acknowledging acceptance and agreement of the foregoing. Seller and buyer, being of sound mind, affix their signatures

In “Lost in Translation,” Lera Boroditsky writes to people within businesses or people who are wanting to invest in companies that work with other countries. The audience for her article is for designated for people who are interested in reading The Wall Street Journal, but within The Wall Street Journal it is directed mainly towards people that run a business. Boroditsky wrote this to express that language is important no matter what. She shares with the reader her views on the matter because her research has helped her realize that language has a big effect on people. Telling people about her research is beneficial and gives people an inside scoop on what happens around the world. Lera Boroditsky demonstrates her credibility to her

Some linguists claim that dealing with the process of finding equivalence is the most significant issue existing among translation processes and that is one of the mains principles of Western theory of translation. Translation is a mean of communication and in order for it to be effective it is crucial to establish appropriate equivalence between source and target text. Nida defines translation as “reproducing in the receptor language the closest natural equivalent of the source-language message, first in terms of meaning and secondly in terms of style”. (Nida, 1982, p. 12) It is conspicuous that equivalence is one of basic concepts of translation which cannot be overlooked. This complex phenomenon often becomes a measure which helps to define the process of translation. Number of researches stress on the important role of the equivalence for the translation process and it is hard to hard to overestimate the role of equivalence in translation. Use of equivalence translation help people to understand each other and enables achieving communication goals. Achieving maximum linguistic, grammar and structural equivalence is inevitably linked with certain restrictions and limitations but the skilful use of equivalents can undoubtedly benefit the results of translation act. Despite different approaches, the equivalence is an important

Business is such an active language that it is used around all the world. In english, chinese or any other language, business has a sector of its own that allows the business world to run the way it does. Some of the the words are simple jargon that only a business person would understand and with all the numbers involved in business, the language just got even bigger. Think about all the statements you receive from banks or invoices from businesses. These papers tend to be very complicated and tell more than the average person would realize at first glance. Essentially it is a parallel universe in its own language as the language used within the business field tends to be complex and professional in its approach to communication within the

Because just a translation is done by human it does not automatically that it is of better quality. Quality comes with education and experience and even than a person cannot know everything. Seeing that humans or machines cannot translate on its own, a combination of these two is necessary to get a qualitative and professional translation. In this way, four different and distinctive methods of translation can be recognized: translation done only by machines, translations done by machine translators which are later revised and edited by human translators, translations done by humans with the assistance of a machine translator and translations done by humans without the involvement of machines

The way the businesses have evolved during the last few decades is magnificent. The 21st-century globalization has led to countries working together closer than ever. Therefore, it has become imperative for businesses that operate on an international scale to sensitize themselves of the culture, customs, norms and linguistic practices of various countries they deal with in order to bridge differences.

Venture Capitalists are a company or wealthy individual who is prepared to invest in a young or new business . Obtaining Venture Capitalist finance can be highly beneficial to a small business as it may be able to acquire a large amount of capital, of which would not have been possible through other methods of finance, such as a bank loan . Venture Capitalist investment is further financially viable as a business is not obligated to repay the investment it receives. This method of finance is based upon the investor’s decision to take a risk on a business in anticipation of its success. In addition to its financial beneficence, acquiring this form of capital can provide a small or new business with valuable business expertise, as investors are able to provide key advice and guidance as well as industry connections. Making better decisions can be vitally important for a business’ growth .

Consequently, international business organisations are using English as a lingua franca and it will be easier for non-native English speakers and native English speakers to understand each other better. Furthermore, Rogerson-Revell points out that a lot of non-native English speakers feel comfortable to use English to communicate (2007). Thus, in the international business organisation colleagues can use English as common language to communicate, attend meeting and discuss in some small groups.

In India, these funds are governed by the Securities and Exchange Board of India (SEBI) guidelines. According to this, venture capital fund means a fund established in the form of a company or trust, which raises monies through loans, donations, issue of securities or units as the case may be, and makes or proposes to make investments in accordance with these regulations.

Business writing involves the writing of business related materials such as memorandums, business proposals and emails. The main aim of business writing is to communicate both internally and externally. Business writing is therefore a form of professional communication (Butterfield, 23). Business writing unlike other writings should be clear and easy to read so that one gets the message quickly. On the other hand, other forms of writings involve deep research and thus have so many details in them and therefore require the reader to be keen so as to get the details that are incorporated in them. This makes the reader take much time reading and analyzing the major points. Business writing is therefore completely different from other forms of writing since it is unique in its own way.

The second half of the last century have seen a great advance in translation field ( translation studies discipline ). Which make many translation scholars emphasis on the importantce of knowing the translation theory for the translators since the translation studies become a discipline.Mona Baker stats”

Firstly, the thesis reviews the current situation of financial English studies and its significance. And then, linguistic features of financial English are discussed from three facets of lexis, syntax and text. It includes the use of technical terms, initialism, “hot words”, common words, complex sentences, declarative sentences and passive sentences. Furthermore, the financial English is characterized by formal style, logical style and precise style. Thirdly, the study on the translation of financial English is involved. It is divided into two parts: words and phrases & sentences. The last part is conclusion which highlights the significance of this research again.