The Child Game Of Plastic Building Blocks Lego

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Case ten, is this weeks case assignment about the child game of plastic building blocks LEGO. Reading this case brought back great childhood memories of hours of entertainment. Although in my era there were not all the product lines from what LEGO has grown into. My childhood era had many of the LEGO plastic brick and not many of the designer kits that are available in today’s market. We had many of the standard size lego bricks that we could make many designs from. My dad was a bricklayer by trade and being a young child I used to love to play with LEGO and create many different designs. This case is about the changes that LEGO has undergone through the years and the threats and opportunities that face the company both internally and externally. It also shows how the management team handle these dangerous situations.
• Today the LEGO corporation organization’s current state, is having its product sold all over the world. LEGO created a digital world where consumers can design their own designs. Then LEGO has the capabilities to ship exactly what the customer is asking for to countries all around the world. Along with many different product ines to attract the attention of many young consumers, there are are also interactive games and learning activites that the consumers can get involved with. The Company is still privately held with the CEO Kjeld Kirk Kristiansen of Billund, Denmark a net worth of over 8 billion. LEGO created a brand name through the use of their

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