The Client Is A Small Luxury Travel Company

There is a strong level of rival among few large firms in the luxury industry. The firms have differentiated strategy and some although it is not an industry practice offered reduced prices during the Great Recession to improve their sales, some firms were not able to survive and declared bankruptcy. There is a high exit barrier as it is difficult for firms to recover their investment.

In this section we look at who are our competitors in the same industry and how can we gain the large portion of the market share and profits. However, if the level of competition becomes too high it can ultimately lead to a decrease in profits. There has been an increase in the amount of competitors on the tourism industry over the last 10 years, with the introduction of online sales and new airlines. For the tourism industry the level of competition can be quite high as

E-Business: is a useful means to extend business efficiency via internet- based application. It promotes faster information, operational efficiency, expands firm’s market share (Mohamad & Ismail, 2013)

My client, International Investment Company, Incorporated (IICI), is a large investment company with many diverse investments. As a security consultant to IICI, I am required by my contract to identify potential cybersecurity adversaries, why they might target my client, the existing security environment,

A firm’s value chain can be linked to the value chains of its suppliers, distributors, and customers. A value

Marketing, R&D, manufacturing, and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis.

Why do customers adopt our product or service over the competitions’? Our exclusive value could be cost or differentiation. Value includes image, customization, styling, dependability, or other factors.

Currently, luxury product can be found everywhere and the demand of them is high (Kapferer and Bastien, 2008: 311). Each company wants its products to be

From value chain of Rayport and Sviokla, the each functions of an organization can be clearly classified under four major functions are marketing management, financial management, human resource management, and operations management. (Marketing UC Journal.) Every the functions have a crucial role to lead organizations to successful. In this paper focus on 3 in 4 of businesses function from the value chain. In a world that change quickly, organizations should use information technology to support business because it can support marketing management, financial management, and human resource management.

In a business, value that’s built from e-business can be increased by other stakeholders without involving customers (Email Marketing, 2015). This situations need to be measured when starting e-business projects in-order to influence upcoming initiatives. For corporation to generate customer value, corporations ought to focus on the needs of all customers including market sectors and businesses.

The value chain is the characteristic and the situation of the firms. This factor ought to success in main objective; purchaser must know the value of the organisation.

Hospitality industry become one of the big sector in the world since the trends of travel, globalizing and growing of economy. Nowadays, managing hospitality operations is not such easy, the reason is now there are huge amount of hotel competitors and customers are expecting more with higher living lifestyle. With the high amount of luxury travellers, hotels are tend to become more luxury by increase the service level and innovate high technology to gain competitive advantage. However, there might have challenges on operating the hotels with the issues of uncertainty. In this essay, several definitions and theories will be used to identify the issues of luxury. It will also be mentioned about the trends and challenges of managing luxury in the hospitality in order to achieve competitive advantage under the uncertainty. There will be discussion of how the hotels manage luxury by different marketing and innovation so as to understand the customer’s needs and wants. Finally, examples and case studies will be used to support the discussion.

Hotels too need to differentiate their services from their competitors in order to attain greater share in the market. Marriot chain of hotels differentiates itself from its competitors by focussing on standardization of the services. International customers often need more consistency in the hotel services when they travel across the world. Standardization has its own benefits, not only does it simplify work but also help attain economies of scale, ultimately cutting costs(Singh et al. 2012). Le Meridian chain of hotels offers exactly the opposite of that, it customizes services for its customer to a very large extent(Kielnhofers 2012).It provides services as per the specification of each customer. This might result in adding operating cost but creates additional satisfaction among its

The ability to market a hotel in the appropriate way to the appropriate market is essential to the success of the business. For this to succeed, those in key roles need to understand the product that they are selling and the market to which it is being sold. Managers maximize their returns through understanding the market they are operating in and applying those marketing techniques that can best attract guests.

I named this Conceptual Framework as the “The Descriptive Concept”. This research will show the characteristics, benefits, and the importance of a Travel Agency; it’s performance in the previous 5 years within the area of Malolos; it’s competitors and threats; and will also show how the Tourism Industry will become if without Travel Agecies. This facts will show us the significant role of the Travel