The Coca Cola Company

1979 WordsFeb 2, 20188 Pages
Introduction We all have our idols that aspire and hope to emulate, for example Sachin Tendulkar, Sourav Ganguly, Wayne Rooney, Aamir Khan etc. the list is endless. All these prominent and great personalities have endorsed a company and a brand which stands for what these celebrities symbolise which success, greatness in their respective fields. ‘The Coca-Cola Company’ signifies all these qualities and I wish to work in such a company one day. History The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler, who incorporated The Coca-Cola Company in 1892. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. Business The company has a long history of acquisitions. Coca-Cola acquired Minute Maid in 1960, the Indian cola brand Thums Up in 1993, and Barq's in 1995.In 2001 and it acquired the Odwalla brand of fruit juices, smoothies and bars for $181 million. In 2007, it

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