Essay The Coca Cola Company

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The Coca Cola Company

Summary of the History of Coca Cola
On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became ‘Coca-Cola'. His friend and bookkeeper, Frank M. Robinson, thinking that the two C's would ‘look well in advertising', suggested the name ‘Coca-Cola'. He wrote the words in his now familiar Spenserian script, and the world's most recognized trademark was born.
Selling his creation from Jacob's pharmacy for five cents a glass, Dr. Pemberton promoted his new product by distributing thousands of coupons that could be exchanged for a complimentary sample. In the first year,
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A visionary leader, he placed strong emphasis on product quality, establishing a ‘Quality Drink' campaign using highly trained service teams. Early advertising discouraged consumers from calling the product Coke. They urged "Ask for ‘Coca-Cola' by its full name; nicknames encourage substitution." But people kept asking for Coke and in 1941 the Company gave in to public demand. That year, the trademark ‘Coke' received equal prominence in advertising with ‘Coca-Cola', and in 1945 Coke was registered as a trademark.
The now legendary promise made by Robert Woodruff to General Eisenhower that every American serviceman would "get a bottle of ‘Coca-Cola' for five cents, wherever he is and what ever the cost to The Coca-Cola Company" meant that ‘Coca-Cola' went wherever the US troops did, making the brand truly international.

How Coca Cola differentiates itself from its competitors
How the general public perceives them may not be identical in all parts of the world. However, it can rely on a few very important aspects. The quality of its taste, the fiercely protected usage of the word "Coke" and the famous logo penned by Frank Robinson. The Quality aspect deserves special attention as Coca Cola found out at great expense when they announced a change in the formula to a

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