The Coca-Cola Company: The Power Of Coca Cola

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Coca-Cola Company is the world’s largest beverage company, refreshing consumers with than 500 sparkling and still brands. The company and its bottling partners are dedicated and focused on five key areas. There are profit, people, portfolio, partners and planet. Coca-Cola has the scale but lacks the agility to adapt. They reposition their brand; develop new products, having access to new, fast-growing markets and solution to challengers impacting the business. Coca-Cola believes in “learn”, doing more with less, moving at maximum speed and eliminating waste. This is the power of Coca-Cola Company. History of Coca-Cola Company Coca-Cola history began in May 8 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create…show more content…
The contoured Coca‑Cola bottle was trademarked in 1977. Over the years, the Coca‑Cola bottle has been inspiration for artists across the global a sampling of which can be viewed at the World of Coca‑Cola in Atlanta. Check out a preview of the latest art exhibit. The first marketing efforts in Coca‑Cola history were executed through coupons promoting free samples of the beverage. Considered an innovative tactic back in 1887, couponing was followed by newspaper advertising and the distribution of promotional items bearing the Coca‑Cola script to participating pharmacies. Fast forward to the 1970s when Coca‑Cola’s advertising started to reflect a brand connected with fun, friends and good times. Many fondly remember the 1971 Hilltop Singers performing “I’d Like to Buy the World a Coke”, or the 1979 “Have a Coke and a Smile” commercial featuring a young fan giving Pittsburgh Steeler, “Mean Joe Greene”, a refreshing bottle of Coca‑Cola. You can enjoy these and many more advertising campaigns from around the world in the Perfect Pauses Theater at the World of
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