The Coco Cola Company Essay

1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. (For a list of Coca-Cola slogans over the years, check out http://en.wikipedia.org/wiki/Coca-Colaslogans.)

Exchange rate gains or losses are brought to account in determining the net profit or loss in the period in which they arise, as are exchange gains or losses relating to cross currency swap transactions on monetary items. Exchange differences relating to hedges of specific transactions in respect of the cost of inventories or other assets, to the extent that they occur before the date of receipt, are deferred and included in the measurement of the transaction. Exchange differences relating to other hedge transactions are brought to account in determining the net profit or loss in the period in which they arise. Foreign controlled entities are considered self-sustaining. Assets and liabilities are translated by applying the rate ruling at balance date and revenue and expense items are translated at the average rate calculated for the period. Exchange rate differences are taken to the foreign currency translation reserve.

For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft-drink business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want, whether it be soft-drink brands or in PepsioCo’s case, snacks. With only one soft-drink market, the two competitors have no choice but to increase sales by stealing the other competitor’s clients. This led to the term, the “cola wars” which was first used

year. In a “carefully waged competitive struggle,” from 1975 to 1995 both Coke and Pepsi achieved

Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

big market share, such as Pepsi Cola, Mt.Dew, and so on. I like to drink Coke

Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.

Over 3500 products are available in more than 200 countries (The Coca Cola Company, 2013).

One Company: When you join the Company, you’ll enjoy a place where your ideas are free to find their way, support is close at hand, and pride inspires us to grow. Every day Coco-Cola is developing meaningful and accelerated learning

1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008.

“Coca-Cola brands are available to consumers throughout the world. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. They continue to focus on continuous operating improvements, and they are ever changing to meet market demands. Pepsi Co satisfies the needs of its customers with the wide variety of products offered. They also have the different type of beverage or snack and its brands can substitute for each other. Coco-Cola and Pepsi Co is known as the top 100 most valuable brands in the world.

“Coca-Cola was founded in 1886 at a soda fountain in downtown Atlanta, Georgia” (Coca-Cola Facts para 1). Coca-Cola is better than Pepsi due to its’ longer experience “being in business for about 125 years, the big name beverage brand inspired many consumers and viewers; sparking social interaction and encouraging innovation” (Coca-Cola Facts para 1). “Coca-Cola had bottlers to create a distinctive bottle for the beverage, and it was so noticeable that it could be recognized in the dark, and this effectively set the beverage brand apart from competition, and because of the Coca-Cola’s bottle features — it was acknowledged by many artists from all around the

Coco Cola is a carbonated soft drink produced by the Coca Cola Company which initiated its business in 1944. When the soft drink was invented in the late 19th century it was intended as patent medicine which then was bought by Asa Griggs Candler, a business man. The soft drink gained dominance in the market throughout the 20th century due to the effective marketing tactics of Asa Griggs Candler. The soft drink is

The history of PepsiCo dates back to 1898 when the popular name was first branded. It was introduced by a man that goes by the name of Caleb Bradham. Bradham believed that the drink was more than a thirst quencher, it could help the body. He thought it would assist the body with digestion do to a specific additive in the recipe (Brand 1). The history of Pepsi is very interesting. It opened it’s first PepsiCo company paten in 1902. In its first year of business it sells nearly 8,000 gallons of the syrup out of the first know warehouse. An interesting fact about PepsiCo is that during WWI they did not produces enough syrup to satisfy all their demands. This was greatly do to the ration of sugar during the war (Brand 1). The hurt Pepsi production immensely.