The Coco Cola Company

1663 Words Oct 21st, 2016 7 Pages
The Coco-Cola company is a company that has been a part of the American culture and that have could sustain its brand name and that of a strong competitor in the global beverage market for as long as the company has been in existence. The Coco-Cola company was founded in 1886 in the United States and quickly positioned itself as the leading soft drink in America. Its competitor PepsiCo, has always been a strong contender and rival but has never risen to the level of out producing Coco-Cola who has consistently dominated the beverage market in America for a greater part of the early century. In their attempt to ensure that they remain the leading soft drink there was a thrust to go global which they did by expanding their market in almost every country around the world. Their rival PepsiCo has had to diversify beyond the soft drink industry to include waters, juices, teas and snacks to be able to sustain a viable and sustainable profitable revenue. As Coco-Cola continue to expand in the global market, it quickly became a brand that was hard to beat especially since most of it revenues came from the overseas market and this was not without it challenges. It was not until after World War II that we begin to see the pendulum swing in the Cola wars. PepsiCo strategically became a serious contender when it began to sell its product in larger portions for the same price. By the 1960’s PepsiCo became a more serious and strong contender for the Coco-Cola company so much so…

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