The Code Of Business Ethics And Ethics Of Coca-Cola

The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stitch Pemberton in Columbus, Georgia. The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler (December 30, 1851 – March 12, 1929), who incorporated The Coca-Cola Company in 1892. The company has operated a franchised distribution system since 1889, wherein The Coca-Cola Company only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.

The Coca Cola Company is a American beverage company, incorporated on September 5, 1919. The company licenses and markets more than 500 non alcoholic beverage brands, primarily sparkling beverages such as Coca Cola, Diet Coke and Fanta. The company is best known for its flagship product Coca Cola, invented in 1886 in Columbus, Georgia. Cola Cola is a carbonated soft drink sold in stores, restaurants and vending machines throughout the world. Coca Cola has been registered as Coke (a registered trademark of the Coca Cola Company) and is recognised instantly around the world and sold in more than 100 countries.

Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.

Ethics is a form of standard behavior that explains how a person should act in a variety of situations. Leaders must understand that ethics is not the same as feelings when dealing with a particular situation rather it is a businessperson, citizen, professional, or an educator. The ethical decision-making of leaders to use an embedded viewpoint that stresses the character of moral conduct (Lumina, Scott, & Bulent, 2015). Business ethics is a form of applied ethics that examines ethical practices and issues that arise in some organizations. Business conduct is another factor that ties to an ethic that highlights reasonable viewpoints (Lawton & Paéz, 2015). In an ethical thought process, a leader must treat everyone such as employees, managers, and clients with dignity, respect in every situation. There are several instances of ethical dilemma in today’s business atmosphere. Coca-Cola Company (CCC) ethical framework explored further on how the Chairperson and Chief Executive Officer (CEO) Muhtar Kent dealt with issues within the organization.

There are many unethical business all around the world. One of the many unethical business is Coca-Cola. John S. Pemberton a pharmacist from Atlanta invented Coca-cola in 1886. It's believed that Coca-Cola was invented in accident by mixing of syrup with soda water. These business has had many conflicts throughout their process of becoming one of the most recognized soft drink worldwide. This company is not just only recognize by its original product Coca-cola but it’s now also recognized for other flavored drinks like sprite, fanta. These brand does not only sell soft drinks but they also sell juices, powerade, teas and even water for example Simply Orange, Dasani, fuze and many other drinks.

Coca cola is one of the most iconic brands of this century and is sold in over 200 countries; their advertisements are instantly recognisable due to the incredible marketing of their products and they instil brand loyalty across continents. Coca Cola was stablished 1886 in Atlanta, USA. In the first year Coca-Cola creator John Pemberton sold an average of nine servings of Coca-Cola each day. Today that number has increased to 1.9 billion.

Claims of discrimination have also haunted them. In 1999 a large group of African American employees accused the company of discriminating in areas of pay, promotion and performance evaluation. Although they strongly denied the allegations, the lawsuit caused a lot of unrest within the company. Out of this Coca Cola created a diversity council which is something they should have had to begin with. It is always better for a company to be proactive rather than reactive.

Coca-Cola values Quality, Integrity, and Passion. I think the principal reason Coca-Cola became extremely famous is the quality of product—Coke itself is an outstanding invention. Integrity of Coca-Cola can be demonstrated by its unstained policy. Coca-Cola makes their product without any commercial trouble and appropriate cost of product. Passion is what Coca-Cola seems to value much. Coca-Cola encourages its

“A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same, and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."(Andy Warhol, 1975) Regardless of its corporate reputation, the organizational performance and its social responsibility of Coca-Cola makes it loved around the world. Ever since its creation in 1886 Coca-Cola has been a household brand known globally for generations of families. I have to mention, of all the cases researched this is my least favorite not only because of my childhood love for the product because the ethical issues in one way or another always manage to resolve themselves not before further tainting the reputation Coke worked so hard to obtain. Most times, whether an organization is innocent of an unethical act, it becomes secondary to the suspicion of the original act. Almost as if the court of public opinion has the power to ruin the reputation of an organization based on an unfounded accusation. In spite of my loyalty after having ready the case, I do believe Coca-Cola to be flawed. The contamination scare in Belgium is a great example of a public relations nightmare. The slightest hint of impurity should have pushed Coca Cola into crisis management mode but they were slow to react, citing it a minor issue (Ferrell, Fraedrich, & Ferrell, (2011). It was not until local officials

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which...

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company began its’ rise to stardom with the flagship product, Coca Cola. The tasty drink was created by pharmacist John Stith Pemberton on May 8th, 1886. The formula and brand were purchased by Asa Griggs Candler in 1889 and incorporated in 1889. Along with the original product, better known as Coke, the corporation offers more than 500 brands in over 200 countries. In the early 1900’s, Coca-Cola began to globalize.

Coca-Cola is a big recognized brand that produces many products than just soda drinks. With all the money and brand recognition the company possesses, there are possibilities for the company to past the scandals and keep up in the business market, like we have discovered the company has invested money to cover illicit activities. However, it is very important for the company to act ethically and respond to the scandals that the company has been accused. If Coca-Cola responds morally correct, it will shows the customers that the company cares about social responsibility, but if the company does not act fast and ethically, it exists the possibilities that the company’s sales keep declining.

As explained in their website (thecoca-colacompany.com) and most of their forums, the Coca cola company mission is to:

At Coca- Cola their policy is dealing the environment in which people neither discriminate nor are discriminated against in any context on the basics of ten things. The ten things are the following age, disability, gender, family status, race, religion, full time or part time status, and other characteristics in respect of which legal protection by the local law. The policy is enforced to all employees that work at Coke, they classify employees by anyone that is getting paid by Coke for performing a duty. For example, they classify contractors in this group. Coke expects if they are paying you money you better follow their policies.

The Coca-Cola Company does indeed have a code of ethics. They expect employees to act with integrity and do what is right. The encourage whistle-blowers to report any unethical behavior, and will keep their anonymity intact if they so desire. They discourage their employees to invest in something that will have the potential to affect their opinion about the company, or their decision making. They also discourage their employees from accepting gifts, meals, or entertainment from customers or suppliers if it will affect their decision making about the company. Additionally,