The Code Of Ethical Conduct

2052 Words Aug 29th, 2014 9 Pages
Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. There are very few companies that have been able to create a cultural movement with it products and marketing strategy such as Coca-Cola. Many companies over the years have used product placement and brand recognition as part of their long-term goals, but very few have been as successful as the Coca-Cola Company. Coca-Cola produces a wild range of non- alcoholic beverages, ranging from carbonated sodas to nature juices. “Coca-Cola leads the beverage industry in distribution and marketing of soft drink syrups and concentrates. Operating in more than two-hundred countries, Coke distributes more than two-hundred brands with over five-thousand products.” (THE COCA-COLA COMPANY, 2013). The topic of ethics is very subjective and is based on relativism We will discuss the code of ethical conduct of Coca Cola and the issues faced by the company regarding it ethics. Many social columnists have suggested that the U.S current work ethics standards have diminished over the last 50 years and have eroded due to globalization and mainly the industrial revolution. Many companies have developed a code of ethics, to serve as a guiding principle during operation, crisis management and decision-making process. Coca-Cola created a code of ethics and standards of corporate governance to serve as…
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