The Collection And Use Of Metadata By The Retail Industry

1486 Words Jun 25th, 2016 6 Pages
1. Introduction
This paper focuses on the collection and use of metadata by the retail industry. Section 2, Focus on Walmart, examines the leading retail company in the world. This section provides background data on the company as well as how the company collects and uses metadata in their operations. Section 3, Abuse and Misuse of Metadata, details what type of data Walmart collects and how it is collected. This section also provides specific examples of misuse of this data involving Target’s disclosure of personal information and Staples regional pricing policy. Section 4, Needed Regulation, outlines four possible regulatory rules that could alleviate these misuses. Section 5, Action by Lawmakers, examines President Obama’s 2012 report on consumer privacy and his call for a “Consumer Protection Bill of Rights”. The final section looks at the effects on the retail industry and Walmart’s attempt to influence or prevent changes to metadata usage through lobbying.
2. Focus on Walmart
Walmart’s mission statement is “Saving people money so they can live better” (Farfan, 2016). This simple statement does little to describe the world’s largest retailer. Walmart employs 2.3 million people worldwide and had a fiscal year 2016 revenue of $462.1 billion through providing goods and services to almost 260 million customers every week.
Walmart achieves these impressive numbers through operating 11,500 brick and mortar retail stores in 28 different countries under 67 different banners.…

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