The Collectivism And Its Impact On Society

Individualism: Individualism is the term that refers to the ways in which people identify themselves and focus their goals. Individualism gives priority to personal goals as opposed to the goals of a group or society. Once the men have stepped off the bus on Parris Island they give up every aspect of individualism, they are stripped of all valuables and given the same clothes and haircut which they will wear for the remainder of time. American cultures which are seen almost daily are the ability to voice your own opinion, choosing your personal perspective, and even just the choices you choose to make. Individualism is something that can differ between cultures, but most cultures share certain qualities.

In Communications Between Cultures individualism and collectivism are described by researchers as “self-orientation versus collective orientation as one of the basic pattern variables that determine human action.” These differences can be found in family life, school, and workplace

Collectivism-> is basically when you think that values and the goals of the group and the common good over the goals of any one individual are the most beneficial. It stresses human interdependence and the importance of a collective, rather than the importance of separate individuals

Throughout Anthem the reader’s perspective on Collectivism is persuaded to be negative due to the author’s point of view. “Collectivism is the idea that the individual’s life belongs not to him but to the group or society of which he is merely a part, that he has no rights, and that he must sacrifice his values and goals for the group’s common good”(Biddle, Craig. "Collectivism vs. Individualism." The Objective Standard. 2015. Web. 25 Sept. 2015.) Rand depicts the evils and negativities of Collectivism by showing how they aren’t allowed to think for themselves. They aren’t allowed to do things alone, have personal values, and love is also outlawed. Another negative aspect Rand portrays within collectivism is that all men must be alike and look out for their brothers. “We are nothing. Mankind is all. By the grace of our brothers are we allowed our lives. We exist through, by and for our brothers who are the State. Amen.” (Rand 21).

Individualism is a habit of being self- reliant. A cultural value is a persons desired and preferred way of acting. Every culture has their own cultural values and individualism but whether individualism is their cultural value is up to the person entirely. This could pose a conflict when persuading the wrong culture especially a culture as diverse as the American culture. Poranee Sponsel is a born and raised Thai who is now a professor at a university in Hawaii and gives us the outsider’s perspective of the American culture. In Sponsel’s article “The Young, the Rich, and the Famous: Individualism as an American Cultural value” Sponsel

For the last century, individualism vs. collectivism has been a political conflict in America. What is collectivism and individualism you might ask, well collectivism is briefly defined as a group of people working together to give priority over individuals. On the other hand, individualism can be defined as a theory of favoring freedom over collective individuals and working to benefit his/her own self. Although the two seem very different, they also share many similar characteristics.

The consumption of luxury goods in China is mounting sharply. Not only those born to elite families, but also many common people are greedy for luxury brands (China, a Booming

The article, Charlottesville and the Perils of Collectivism, talks about the protest in Charlottesville, Virginia and the dangers in the rise of collectivism from the neo-Nazis and neo-confederates. According to Thio, A & Taylor, J (2011), the symbolic interaction theory states that, “if members of the dominant group perceive minorities as undesirable or dangerous, the interaction between them is tense or superficial (p 63).” Throughout the article Boehm talked about white nationalism and the politically motivated violence that was brought in Charlottesville. As stated in the article collectivism was the real enemy as collectivism is “one cleverly disguised but nurtured by a group of people who profess to hate the idea (Boehm, 2017).” The

Sociocultural: In the recent years, the desire to appear wealthy has attributed to the increased popularity in luxury products. Also, the desire for luxury goods was promoted by effective advertising and TV programming that promoted conspicuous consumption to middle-income consumers. Middle-income consumers also tend to “reward” themselves with luxury items.

The author James B. Twitchell identifies consumerism as being the next evolution of our social behavior. “In our postmodern world we have, it seems, exchanged knowledge of history and science for knowledge of products and how such products interlock to form coherent social patterns” he asserts (Twitchell 321). The implication is that, where we used to rely on crafting items and learning skills for ourselves, we instead find that technological progress has now enhanced the means of production to be so efficient that the value we provide to one another now is not by what we can offer, but by what we decide to buy. These purchase trends are used as a means of forming social connections, and I agree. I have personally observed consumption trends lead to social connections. Certain cultures and sub-cultures have specific styles or looks associated with them. Like-minded or similar interested people can easily identify each other. If an individual is impassioned by rap music, he or she consumes certain brands and types of goods that another person, who’s enthusiastic about country music, would refrain from acquiring.

Many people across the world have their own definition and beliefs of the word individualism. There is nothing selfish to be able to express ones personality and internal emotions. Being an individual alone could value a person’s overall true character. The claim presented would be opposed by many because people like to feel independent and self-reliant. Individualism in today’s society lets people express themselves, and helps create something small into something big. For a long time now individualism has existed since the founding of our country. History was created by those who showed independence and proved that an individual can do it all.

The overall sales of luxury goods in the year 2009 is expected to be more than US$150 billion and Asia contributes 10% to it. The concept of luxury is now not confined to only to Europe and US, the Asian subcontinent contributes majorly to it, with India and China as the newly emerging markets. Professor James Twitchell (2002) comments on the democratization of luxury and the changing consumer psychology These new customers for luxury are younger than clients of the old luxe used to be, they are far more numerous, they make their money far sooner, and they are far more flexible in financing and fickle in choice. They do not

Individualistic cultures tend to favor feeling free and less responsible for the members around them. In class, we discussed our own experiences of living in an individualistic culture. For example, if a parent were to become ill and more dependent, it is not uncommon for the children to send the parent to a nursing home. The ill parent would feel embarrassed if their child had to help them use a restroom or bathe themselves.Whereas, in a collectivism

The whole society links luxury products to social status. As a result, the psychological aspect, such as “Dream Value” encourages Chinese people to chase luxury products. Xiao Lu states the “Dream Value” that when “a luxury product has the capacity to make consumers dream of possessing it, whatever the nature of their attachment to it. They aspire to become part of what luxury products represent and, as soon as their finances permit, are very happy to fulfill long-held dreams by buying goods and brands that help them satisfy their personal and social aspirations” (Lu, 24). Even though luxury products are extremely expensive compared to the average Chinese economic level, sociological and psychological reasons drive people to the path of

First, Individualism vs. Collectivism. Individualism is the social function of the relative likelihood of a free and individual means only take care of themselves and their families. By contrast, collectivism is the tendency of social functions relatively tight where each individual to identify themselves as a group with loyalty not need to be asked. The main problem of this dimension is the degree of interdependence of individuals in a