The Commercial Airline Industry Has Witnessed A Steady Increase Essay

1941 Words8 Pages
After a century of perpetual development [1], the commercial airline industry has witnessed a steady increase in airplane passenger capacity [2]. The industry itself is a notable economic force, from the perspectives of both operations and its impacts on relevant industries such as aircraft construction and tourism [3]. Different scales of wealth has led to market segmentations between airline companies with dissimilar objectives and consumer focus: premium airlines like Singapore Airlines offering top-notch service, comfort, and quality at a higher price whilst low-cost airlines such as easyJet are catering to consumers that prefer economical flights. Nevertheless, despite contrasting consumer targets, an underlying system is needed by airlines to run functionally. This primary system comprises principal inputs like airplanes, crews (pilots, flight attendants, ground staffs, etc) and data (airline 's website, check-in counters, etc), inputs are the components that are being utilised during the process of creating the product or good [31]. It also comprises principal output which is the customers – mainly, the passengers on the airplane. Competitive priorities are defined as the dimensions that a business 's production system must possess to support the demands of the markets in which the business wishes to compete [4]. Undoubtedly, EasyJet’s most imperative competitive priorities are its punctuality of flights, emphasis on safety measures, and the low fares for its
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