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A Case Study The Commonwealth Ice Cream Company

Satisfactory Essays

The Commonwealth Ice Cream Company makes and distributes ice cream in Virginia everyday using four plant locations in Alexandria, Norfolk, Roanoke, and Richmond. All four plants distribute the product to their six marketing areas around the state. The capacity for the four plants is 3100cwt with the lowest being 500cwt and the highest being 1000cwt. The problem that Commonwealth seems to have is deciding whether or not to build another plant or expand on current locations due to the population increase in Washington D.C. Commonwealth has been considering building a new plant in Arlington, Virginia because of the population increase. The new plant, according to future demand, may cause one or two of the older plants to stop being used. The risk of building a new plant is the potential loss of one plant or more. There is also the risk that the potential demand over the next five years could significantly drop after building the new plant. Presently, each plant distributes to its own marketing area but is not entirely liable to do so. Any one of the four plants can distribute to any marketing area in Virginia, but there will be a variance in production costs and transportation costs when distributing to other locations. In the next five years, demand for Charlottesville, Roanoke, Richmond, and Norfolk is expected to increase by 20 percent while demand in Danville will remain constant and Alexandria demand will increase by 50 percent.

A new ice cream plant will be

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