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The Competition Level Of Burger

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Company details: Lila’s burger shop has been operating the business for the past 20 years in Melbourne. This company has its popular product lines such as vegie burgers, beef burgers, chicken burgers, bacon and cheese burgers which use the locally produced raw materials and green organic vegetables as the fillings. The company has gained the popularity within Victoria and has attracted many interstates tourists as its fans. The company is positioned as the unique cuisine provider who can represent the true Australian culture and food. Objectives of the research: • To identify what competition level of burger providers within the targeted international markets • To identify consumers’ attitudes towards Australian burger products within the targeted international markets • To identify the demanding levels with Australian burger products within the targeted international markets Include a list of information sources that you used and a brief summary of the information provided. • Information source 1 http://www.themalaysianinsider.com/business/article/burger-bakar-abang-burn-strives-to-double-sales-to-rm20-million • Information source 2 http://www.austrade.gov.au/Australian/Export/Export-markets/Countries/Malaysia/Industries/Food-and-beverage • Information source 3 http://www.futuredirections.org.au/publications/food-and-water-crises/2022-australia-s-food-export-outlook.html • Information source 4

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