The Components Of My Business Plan

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

This paper will discuss the business chosen for the assignment. A mission statement will be developed, setting the business apart from others in the same or similar market. The vision statement will also made, discussing the direction the business wants to take in the future. Other topics such as, principles or values will be discussed. Concluding the paper will analyze the mission and vision statement, and values in guiding the business in a strategic direction. Followed by an evaluation of customers need in giving the competitive advantages.

* The first two assignments (Stages I and II of the project) are worth 100 points each.

2) Establishing the mission, vision and values: agreeing on common goals and care values of the organization and articulating them as a guiding concept (Griffith& White, 2007).

Staff: 3 Managers, 1 Chef, 1 Assitant Kitchen Cheff, 2 Cooks, 2 Kitchen Maids, 2 Dishwashers, 6 Waiters, 4 Cleaning staff, 2 Bartenders

As there is a considerable measure of rivalry in the business sector, number of substitutes accessible, expanding number of adversaries, worldwide rivalry for business sector and work, client introduction, mechanical developments, social obligations and government regulation and deregulations are the best difficulties that each association is confronting today. As a result of these difficulties each association confronting string with a specific end goal to pick up and support upper hand.

The business setting nowadays, particularly the rivalry has become fast paced owing to the continuous alteration and invention. With the things being adopted globally, main socio-economic changes and significant technological inventions, the way people work and do businesses has indisputably changed, requiring specialists as well as businesses to either get closer to and gain authority to prosper or be left behind.

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion

In 1962, the birth of regional discount stores occurred, including Wal-Mart, which grew to be one of the world’s most successful retailers

After comprehensive research in to the scrapbooking market, I have discovered a gap which can be undoubtedly accommodated for by Happy Scrappy. We specialise in a variety of uniquely hand crafted scrapbooks which are personalised by the customer using their own photos, and themes or colours. The business will have a range of suggested template designs however, the customer will have the ability to change or create a whole new design using the interactive website.

A business plan is a road map for a team or business and it can be used, as an eternal tool for potential customers and partners. The business plan should describe in details the entire business venture, technology behind it, the size of the target market, customers, competition, business model, team, financial needs and exit strategy. The business plan gives a company insight and allows them to think things through early enough in the process to ensure they have a well defined venture goals and objectives. It also gives the business direction to a clear path for the team to follow and implement on their venture.

Marketing is a powerful tool for any business. If the product marketing is up to the mark then the product will easily success in the market. It is a process of communicating the value of product and service to customers. Broadly there are four levels of marketing in which company can enter:

The purpose of this document is to provide inside of the organization vision/Mission, Objective, project management structure, policy & Ethic, and culture

The development of start-ups is an important business activity that requires effort, time, and financial resources. It is important to correctly establish the resources that are required by opening a business in order to be able to successfully reach the objectives established for businesses in each situation. In this case, the business plan refers to developing a restaurant that focuses on providing meals that are based on organic foods.

The company will be incorporated in September 2015. We want to establish a canteen that is located at 19 Kitchener Drive in Darwin city. This is a middle-sized restaurant that serves and provides healthy contemporary style food. The location will be just outside the Charles Darwin University Business School and close to a dense population of Waterfront Precinct. The CDU Waterfront Campus was opened at the beginning of 2015 and there is an estimated student population of up to 600 students when at capacity, which will have a huge impact on the numbers in the Waterfront on a daily basis. However, the food price in Waterfront Precinct is relatively expensive and not affordable for most of the students. Moreover, it takes a long time to wait for serving the meal. Compared to competitive restaurants, we plan to provide cheap and fast food. In addition, we want to supply a variety of food from Asia, Europe, America as well as local food because most of students in business school are international students. We are currently financing a sum of start-up capital ($ 200,000) which will be used to purchase restaurant furnichure and decorate. According to the budget, the payback period is short which is about five months to recover costs. There is a conservative estimate of $250,000 net profit in the first year, and the risk of this project is low.