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The Components Of Shopper Marketing

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Trade marketing is the marketing role that focuses on selling and supplying to distributors, retailers, wholesalers, and other supply chain businesses instead of the consumer. So for the producer the objective of trade marketing is to increase demand for products/services supplied within the supply chain. Through effective trade marketing there is an increased likelihood that the product will end up in front of the final consumer. Trade marketing is not an alternative to brand and consumer marketing, but rather acts as a support to traditional consumer-focussed marketing strategies and helps ensure effective establishment of place in the marketing mix. Trade marketing will include price discounts, promotional support, special offers (two for one), point of sale display provision and even competitions.
Also , there are several components for succesful trade marketing such as customer classification , sales&operational planning and territory managment.These components are extremely crucial for succesful trade marketing , because any company can not reach their target audience without true customer classification. …show more content…

It is a clearly defined business process with specific commercial outcomes. Shopper marketing is marketing; to shoppers: It is the process of defining and executing a marketing mix, the purpose of which is to change shopping behavior in order to drive the consumption of a brand.As a result, and unlike trade marketing, shopper marketing is not the sum of all the potential activities that could be applied to influence shoppers. Rather, the activities that are created are the product of the shopper marketing process itself.This is more than a semantic distinction – consumer goods companies need to market to shoppers more effectively now than at any time in the

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