The Concept Of A Paradox

1242 WordsDec 21, 20155 Pages
The definition of a paradox is when two seemingly inconsistent or contradictory ideas are both true (Quinn, 2007). Paradoxes occur when contradictory demands emerge from different quadrants of the competing values framework. Organizations require several different criteria of effectiveness and the book has broken those criteria into four different quadrants. The central action of each quadrant related to each model is collaborate for the human relations model, control for the internal process model, compete for the rational goal model, and create for the open systems model. The collaborate section of the quadrant focuses on sustaining commitment and cohesion. Control is based on maintaining stability and continuity within an organization.…show more content…
There are many different external factors that can effect an organization such as economy, supply and demand, the time of year, changes in technology, and the list goes on. While one process might be effective and efficient within an organization, if external factors that are uncontrollable effect that process, an organization will be forced to make changes. Differentiating the opposites and dealing with them separately fails to capture the essence of paradoxes (Zhang, 2015). It is important for leadership to deal with the opposing ideas at the same time in order to reach new levels within the organization. Organizations that have learned and transformed to paradoxical thinking have become some of the largest multi-billion dollar companies in the world. One example of a company that has demonstrated a paradoxical approach to collaboration, control, competition, and creativity for 130 years is the Coca-Cola Company. In 1886, a pharmacist by the name of Dr. John Stith Pemberton, created the syrup for Coca-Cola, and took his new product to Jacobs ' Pharmacy. Dr. Pemberton’s syrup was sold for five cents a glass as a soda fountain drink. Coca-Cola started as an experiment in the 1800’s and is now operating in more than 200 countries and producing nearly 450 brands (“Coca-Cola history,” 2014). In order to understand how a company goes from selling a five cent glass of cola to the company that Coca-Cola is today, it is important to

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