A balanced scorecard is a tool usually used by managers which provides the overall outlook of an organization by analysing four different aspects by creating goals and performance measures (Kinicki & Williams, 2016). These aspects are; financial perspective, customer perspective, internal business perspective, innovation & learning perspective.
To determine the most important aspect of the balance scorecard for Electrolux, the vision statement, and the core values must be put into consideration. “The vision of Electrolux is to become the best appliance company in the world as measured by customers, employees and shareholder.” ("Vision and strategy - Electrolux Annual Report Financial review", 2012). Their values include the desire for innovation, customer oriented, and a high desire for results. Their strategy consists of “experience innovation,” “talent and teamwork,” and “operational excellence.” ("Electrolux Annual Report 2016", 2016). Considering this, it can be concluded that customer perspective and innovation & learning perspective is more important. However, in more recent annual reports more emphasis is created upon the concept of innovation and teamwork.
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By motivating and training employees, they can use the latest technological tools and increase innovation in their production process and products. This way Electrolux will be able to stay in the market with their improved trusting employees. Employee training is an important aspect of this perspective. Employee are the ones that are involved in the creation of products. As mentioned in the SMART goal and the values of Electrolux innovation is essential. To create innovative products, employee training is required. The employees need to have the ability and the environment to produce newer products into the market and incorporate the latest
Balanced scorecard is a methodological tool that businesses use to get a measure by which someone can determine whether the set goals have been met or exceeded. It adds non-financial metrics to traditional financial metrics to give a well-rounded view of the performance in an organization. Balanced scorecards also help organizations to predict their success in meeting their overall strategic goals.
There are four perspectives when it comes to balanced scorecard. First one is learning and growth which means how the information and knowledge are processed and turned into competitive advantage against other companies. Second is about product manufacturing and making sure that all the products are made the same without any defaults. Third one is about customer satisfaction and making sure that customers are happy with product, service and price. Fourth one is about financial performance and making sure that company’s financial data is used properly.
Balanced scorecard is a set of measures, which give the complete view of any business performance. Kaplan and Norton (1995) explained balanced scorecard in following words:
A balanced scorecard is a performance measurement system, which takes into account the customers, internal business processes, learning and growth, as well as financial
The balanced scorecard includes four perspective areas focusing on financial and non-financial categories contributed to achieving the corporations’ strategic aims. The four broad categories are; financial performance, customer satisfaction, internal processes, and learning and growth (Blocher, 2013). By breaking the organization’s performance into four perspectives, organization leaders are able to quickly break down where the organization ranks measures that are most critical to success.
While there are many advantages to using balanced scorecards in your accounting toolbox, there are a few disadvantages to the method as well. First, the balanced scorecard takes forethought. It is not a tool you can just think up one night to solve a problem. Instead, it is recommended that you hold a meeting to plan out what goals you would like to see your company reach in each of the four above areas. Once you have clearly stated objectives, you can then begin to break down these objectives in what you will need, financially, to bring these objectives to fruition. As explained by Bowen (2011), while the balanced scorecard gives you an overall view of the four areas for concern in business growth and development, these four areas do not paint the whole picture. The financial information included on the scorecard is limited. Instead, to be successfully implemented, the balanced scorecard must be part of a bigger strategy for company growth that includes meticulous accounting methods. Many companies use metrics that are not applicable to their own situation. It is vitally important when using balanced scorecards to make the information being tracked applicable to your needs.
The balanced scorecard is a strategic planning and management system is used to help align activities of the vision and strategy of the organization, and apply it to the overall
The balanced scorecard is a strategic planning and management system that was developed by Dr. Robert S. Kaplan and Dr. David P. Norton in the early 1990's. Their goal was to provide organizations with a clear understanding of what to measure in order to improve performance and results (Balanced Scorecard Institute 2014). The balanced scorecard is a framework that allows an organization to measure performance and compare it to the organization’s strategic objectives and goals (Kinney and Raiborn 2013, 10).
"This system should be tailored to suit the company’s corporate culture, capabilities, information system, technological level of development etc" (Malvutova, 2013) because it is a framework that is aligned throughout the entire organization. The balance scorecard is so vital that in order to produce the best quality performance, it has no limits and reaches down to a hospital department level (Pane, 2011). Pane gives an example in his article of how the balanced scorecard "can be used to determine whether an
The Balanced Scorecard Institute reports that in the 1950’s General Electric was the first to use the Balanced Scorecard approach, but it was not until the 1990’s when Dr. Robert Kaplan a Harvard Business School professor and Dr. David Norton officially titled it the Balanced Scorecard. Once used as only a measurement tool for organizations, it is now a complete strategic planning and management system (Balanced Scorecard Institute, n.d.). Originally, businesses looked at the financial reports to distinguish whether it was a quality company or not. Kaplan and Norton however believed the financial reports only showed past history and an organization must also track how it is performing currently and look at ways to constantly improve future performance. Kaplan and Norton established there are four business segments or perspectives to measure and make improvements on. The four segments
A Balanced Scorecard can be defined as a “performance management tool which began as a concept for measuring whether the smaller-scale operational activities of a company are aligned with its larger-scale objectives in terms of vision and strategy” (Wikipedia 2009, ¶ 1). Scents & Things will need to develop a balanced scorecard that will assist in meeting and help define the company’s values, mission, vision, and SWOT analysis. The balance scorecard is made up of four perspectives; financial, customer, learning and growing, and internal process. This paper will define each of the four perspectives objectives, performance measures, targets, and initiatives. The paper will also show how the perspectives relate
Electrolux cleans up is the largest domestic products manufacturing in the world, Electrolux has about 70000 employees around the world and in about 150 countries for making 14 billion euros in sales on 2005. The first challenging place for Electrolux is at the times that that Electrolux has decided to deprive its outdoor division. This is because a huge decrease sale in following is expected. At 1920s, Electrolux has been famous for their expertise in industrial design on product such as refrigeration and vacuum cleaner. The product was famous not only at their country Sweden but also at Germany, France and United State. A large amount of accumulated cash of the past, Electrolux decide to expend quickly through of acquisitions for more market share and diversification. In late of 20th century, Electrolux discovered new market in developing country when the market at the Western country are already have mature and showing the sign of going down. There are the three important issues in Electrolux Company, which is about break down barriers and communication, communication between department and how much teamwork and group being success.
The Balanced Scorecard (BSC) is a performance measurement tool that originated in the business worlds. Performance measurement is a way to track performance over time to assess if goals are being met. Organizations measure their performance to monitor how they’re doing in achieving their overall mission and goals.
A Balance scorecard is a systematic approach to performance measurement that reflects the strategy of an organization into clear objectives, measures and targets. The Balance Scorecard integrates an appropriate mix of performance measures in the short and long term financial and nonfinancial performance measures used throughout the organization, based on the strategy of the organization.
These minor details are what set Electrolux apart from the competition. The company’s ability to function as a team allowed them to gain different perspectives and create in a shorter time period than the rest. The case study proves that when it comes to the consumers, they do not care about price as much as they do effectiveness. If the product gives the consumer exactly what they need and want, they are more than willing to pay the price. A company’s success depends solely on each department’s ability to function as one and without teamwork this task is impossible.