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The Concept Of Balance Scorecard For Electrolux

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A balanced scorecard is a tool usually used by managers which provides the overall outlook of an organization by analysing four different aspects by creating goals and performance measures (Kinicki & Williams, 2016). These aspects are; financial perspective, customer perspective, internal business perspective, innovation & learning perspective.
To determine the most important aspect of the balance scorecard for Electrolux, the vision statement, and the core values must be put into consideration. “The vision of Electrolux is to become the best appliance company in the world as measured by customers, employees and shareholder.” ("Vision and strategy - Electrolux Annual Report Financial review", 2012). Their values include the desire for innovation, customer oriented, and a high desire for results. Their strategy consists of “experience innovation,” “talent and teamwork,” and “operational excellence.” ("Electrolux Annual Report 2016", 2016). Considering this, it can be concluded that customer perspective and innovation & learning perspective is more important. However, in more recent annual reports more emphasis is created upon the concept of innovation and teamwork. …show more content…

By motivating and training employees, they can use the latest technological tools and increase innovation in their production process and products. This way Electrolux will be able to stay in the market with their improved trusting employees. Employee training is an important aspect of this perspective. Employee are the ones that are involved in the creation of products. As mentioned in the SMART goal and the values of Electrolux innovation is essential. To create innovative products, employee training is required. The employees need to have the ability and the environment to produce newer products into the market and incorporate the latest

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