The Concept Of Environment And Political Factors

1230 Words5 Pages
The Concept of Environment and Political Factors Introduction The market of a company like everything else, will change with time. The maturity of a company to market share increases steadily, trying to achieve the market growth. The planning and implementation of the growth strategy for the development of new markets and the expansion of the company before the current market will not only help in company’s business to live in difficult times, it could also give a company a considerable advantage (Greene, 2007). “Growth decisions have been analyzed theoretically for several decades using Ansoff 's (1957) matrix, the construct of business development is more problematic” (Normand, T, 2015). However, using Ansoff’s matrix, especially the market development strategy, and exporting a product to another region are risky because the company will run into different environments that can affect the business. This research paper explains the concept of the environment and shows the political environment factors that can affect the marketing and export process. The concept of the environment and reasons to study the environment In fact, there is general agreement among researchers and writers on a specific concept of the environment. Perhaps this is due to the complexity of the concept’s components and the attempt to make a specific definition of environment, but in fact reflects the point of view of the analysis and study in accordance with the objectives of seeking to achieve
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