Zero Search Cost Essay

Prior to digital media, purchasing items came down to going to a store and purchasing what they had in inventory. At times, one could get something that was not in the store by having it ordered but this took a lot of time and often came with an extra cost. The shopping experience took more time and a customer could leave feeling that they may not have made the most informed decision. This is quite different from what the shopper experiences now with digital media. Merely typing in a description of what you are looking for produces thousands, if not millions of results. These results show variations of the items that you have searched for at different price points and options for receiving the item. One can truly research an item and its choices and feel informed about the price and the product itself before making a decision.

Purchasing good over the internet, online shopping has obtained a huge popularity over the retail stores because of its convenience and easy to shop. E-business has now developed as conceivably the most illustrative conveyance divert in an extensive variety of industry. In 2013, 41.3 percent of global internet users had purchased products online. In 2017, this figure is expected to grow to 46.4 percent. There is no doubt that online shopping will impact the existing retail stores but still some people believe that it does not take the place of seeing the actual product and trying it as in stores.

One of the most commonly asked questions is, "Will the Net help me sell more product?" The answer is yes, but in ways you might not expect. The Internet is a communication "tool" first, not and advertisement medium. Unlike print or broadcasting media, the Internet is interactive; and unlike the telephone, it is both visual and content rich. A Web site is an excellent way to reduce costs, improve customer service, disseminate information and even sell to your market.

A way that the internet benefits by internet marketing is by providing all the necessary information about the product or service that the person is providing. Businesses are increasingly enabling the customers to find out even more information about their product. For example some companies advise you how to wash certain clothes so they do not get ruined and stay preserved. Organisation strives on building a customer and business relationship so by maintaining this they cater to the customer’s needs and wants. On the other hand on a customer’s point of view, this is a down fall because they would not be able to see or feel the product unless they purchased it first which increases product risk. Also another disadvantage of this is because the items get shipped, and if product gets to the consumer damaged the company does

There are a lot of benefits the customers enjoy when they do their shopping online, such as:

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

The company realizes and utilizes the social platforms as pathways to acquiring new markets and increase in growth. The well developed company websites provide all the information on products available for sale, their health benefits, recipes, and even provides sections whereby one can access tutorials on how to cook certain healthy meals. Customers can also find and receive gift cards, coupons, and promotional deals through the online platforms. The well developed web structure has also prompted the company to adopt an online shopping system. There is a growing trend on making product purchases online. Most buyers in this time and age would prefer to pay more for services so that they can save time. The online shopping system allows for purchases at any time of the day, time saving and comparison shopping.

Almost anything a person needs or wants can be found through the Internet. “Compared to traditional media, the online environment makes the Web more than a source for information communication—it also forms an interactive community” (K. Wang, E. Wang, and Farn). Product consumers are part of different types of interactive communities online. A teenage consumer would have little to no interest in a product focused towards the hair care of fifty plus women. That is why Web advertising for specific products is placed where the matching consumer type can easily view

The Internet is a powerful tool that can make your business more productive and profitable. The rapid growth of internet is bringing rapid grow of the online business opportunities. Internet gives a lot of new opportunities to expand their business activities and increase their profits. Most companies use the internet to manage their work. People can go to the business home pages to learn more information about the products. Online businesses like Amazon and eBay by going to their website people can purchase while they’re sitting at home.“Some hope the Internet will

In 1979, Michael Aldrich gave birth to an idea called online shopping. This idea is a form of electrical commerce in which buyers can directly sell to their consumers without any help of an intermediary and this communication would happen electronically. This simple idea has turned into a trillion dollar industry making it possible for the average Joe to order something online and get it delivered to his/her door step from the seller, eliminating the need to go to a shopping mall to buy new things and overcoming the geographic limits. Nowadays, shopping can be the in the comfort of one’s home making this activity not to be obligated with going to a mall. Also it has had huge impacts in our society, economy and us humans. The online shopping industry has changed the world in drastic measures some good and some bad, nonetheless we continue to shop online increasing the usage and dependency. We as the people have made innovative advances in shopping, we use online shopping in which one can get anything one desires delivered right to their door step with a use of a computer or even a phone. The social impact of this new age of technology has been tremendous and also the different strategies used by the online retailer to convince the public to buy more.

As the fast growth of technology, people prefer online shopping more than shopping in the physical store. A lot of surveys show us there’s a great increase in online shopping. For people to choose to shop online, pros should be more valuable than cons in their beliefs.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The Web became social and participative. It plays a role more and more important in the funnel buying, because it is frequent that customers try to make good deals by using a price comparator, by going on a site of e-commerce offering the best prices, or by consulting the opinion of Internet users about a product to facilitate the choice, in particular for strongly implied purchases which

Internets make life simple and innovate. People are doing business online and trades have become more easy and fast due to this. Internet provides new customs to promote business. Website becomes the essence of online business like to show their services and products. Internet gathers all competitors and consumers in one place. It brings new way to promote, adversities products and services in market (Barry Silverstein, 2002, p.3).

The internet is an essential marketing tool as it is convenient for both the clients, potential customers, and the businesses. It is convenient for the businesses because internet marketing is easy and simple therefore it does not involve lengthy procedures. Using the internet as a marketing tool is convenient for the customers as the companies that offer products over the internet enables the customers to make their orders at their own convenience. The customers can get to place their orders online anytime of the day or night and the products they have ordered is delivered to them depending on the policies of the company.