The Concept of Capsule Wardrobe

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The brief: It is October 2012 and the Monsoon Head of Buying and Merchandising has requested that you put together ideas for a Spring/Summer capsule collection that captures the essence of Monsoon and the predicted trends for the season. The new collection will be ranged in 5 flagship stores for a 12 week lifecycle from 1st December 2012 to 28th February 2013. You have been given a maximum open to buy budget (OTB) of £275,000 to spend on the range. Through primary research and your knowledge of the activities of both buyer and merchandiser you will create your own 12 option capsule collection and discuss its inspiration by detailing the following information in part two of the assessment report (Guideline word count 1000-1500 words) 1. A justification of the style/colours, fabrications, fashionability, pricing & intake margin strategy for your proposed range. Supported with: a. A detailed Monsoon target customer profile, supported by relevant research. b. A summary of relevant trend analysis for Spring/Summer 2013, highlighting key trends, appropriate to the Monsoon target customer. 2. A justification of the rate of sale and sell through rate % range assumptions used to generate unit line buys 3. A summary of a proposed supply and sourcing strategy to be adopted in creating and delivering the product that is in line with Monsoons existing supplier relationships and corporate social responsibility policies Introduction The concept of "capsule wardrobe" was

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