The Concepts Of Marketing And Marketing

3747 WordsOct 22, 201415 Pages
Marketing deals with people 's emotions and feelings, it also includes knowledge about the buyer’s psychology, his motives, attitudes, as well as influences of his family, groups of friends, and culture. To increase advertisements persuasiveness, advertisers can use various means, such as the theory of cognitive dissonance The elements of the marketing process are referred to as "a set of controllable tools that the firm blends to produce the response it wants in the target market The marketing process contains four steps. These four steps are all completed with the objective of creating value for your target customers. Some elements of the steps are executed continuously, for example monitoring the marketing environment. A few are done annually, that include the annual development of a marketing communications plan. Lastly, some of the steps, if done correctly, ought to last for decades, such as segmentation, targeting, and positioning. (According J. Hargrave, 2010) The Elements of Marketing or Marketing mix which is famously known as the “4P’s of Marketing”(stated by McCarthy in 1960) Product, Price, Placement or Place and Promotion Product - The first of the Four Ps of marketing is product. A product may be sometimes a tangible good or an intangible service that meets a need or desire of consumers. Whether you sell custom pallets or wood products or provide high end accommodations, it’s critical to have a definite grasp of exactly what your product is together with what

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