preview

The Connection Between The Company 's Two Business Perspectives And The Balanced Scorecard ( Bsc ) Approach

Decent Essays

The observed company continually experienced difficulties producing new and accurate data concerning their existing measurement towards non-financial indicators, especially in their customer and employee perspectives. The author intends to analyze the connection between the company’s two business perspectives (customer perspective and learning and growth perspective) and the balanced scorecard (BSC) approach. The authors utilized an interventionist research approach to analyze and interpret the effects of a BSC implementation into an Italian company. The author, along with a team of researchers, continually collaborated with and observed upper level managers of the company during the design and implementation stages. Therefore, direct observation and the analysis of internal documents were used as the main sources of information for both the design and implementation stages of the study. Companies, academics, and business professionals interested in the relationship and study into the design and implementation of a BSC approach and its effects on a company’s intellectual capital measurement.The author’s interventionist approach intended to analyze the company’s BSC approach provided key information into the partially successful implementation and the reasoning behind the resistance to alter existing measurements of non-financial indicators. Without the author and his team directly observing and cataloging the interactions of top managers in their internal meetings,

Get Access