The Constructions of Gender

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Constructions of Gender Author's name Author's institutional affiliation Author's note Constructions of Gender There are many different ways that people understand what their culture prescribes as appropriate behavior for males and females. While there are a variety of ways that people are socialized and acculturated with respect to gender, mass media, in its various forms, is the primary way that people learn "how to act" as a girl or boy. Mass media is a powerful method of communication, entertainment, education, and socialization. The necessity and the relevancy of mass media becomes more prominent and urgent in the 21st century world, as the 21st century landscape is exceptionally more mediated than in previous eras of human history. It behooves producers, distributors, and consumers of mass media to understand and consider the interplay between power and discourse within the context of mass media. Where is the power of mass media and who wields it? What does the political economy of power in mass media reflect about the structures and mechanisms at work in society? How does mass media work within a context of power and discourse? The paper argues that mass media is used as part of a power strategy so as to inoculate and perpetuate specific discourses that are lived in the everyday experiences of subjects within such systems where mass media is used in such ways, particularly the experience of being male or female, or another gender altogether. Mass media has the
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