The Consumer Perception Of Consumer Behavior Essay

The first stage is problem recognition. This is where the consumer becomes aware that they need or want something. For example, say that the consumer is watching television and a commercial for new tennis shoes comes on, they now remember that they are in need of new shoes due to the fact their old ones are worn out. The second stage is information search. This stage is when the consumer thinks back to previous shoes that they have purchased, to get an idea of what they want their new shoes to provide for them such as comfort or style. The consumer also asks friends and family members what they prefer so the consumer can compare it to their preferences. Also, if the consumer wants to go into further research they can go to different stores and compare products and prices. The third stage is evaluation of alternatives. In this stage the consumer may decide they want sandals or dress shoes instead of tennis shoes. The fourth stage is purchase decision. This stage lets the consumer decide where they want to purchase their product and how they are going to pay for it, whether it is with cash, check, or credit card. The fifth stage is the official purchase and the sixth stage is the post purchase evaluation. The sixth stage is when the consumer tests the purchased product to decide if they are satisfied with the outcome. Although there are six stages of the consumer buying process that doesn’t necessarily mean

The decision-making process is the central component of any consumer behavior model; it is basically the process of perceiving and evaluating brand information, considering how brand alternatives meet the consumer's needs and deciding on a brand. Factors that influence the consumer's choice and the consumer-buying decision process are information, social influences, psychological factors, situational factors and marketing strategies.

In the modern marketing world, consumers are classified in many types according to various criteria and characteristics, such as: gender, age, geographic area and individual customer behavior. In general, customer behavior and especially buying behavior represent the most essential element that sellers take into account when planning a marketing strategy.

There are 5 stages in the consumer purchase decision making process, the 5 stages are need recognition, information search, alternative evaluation, purchase decision and post-purchase behavior. The need recognition which also known as problem recognition is most important in the consumer purchase decision making process as if there is no need, there is no purchase.

People think, desire and act different. Consumer psychology can be a study of costumer behavior. Market communication will involve in consumer psychology by media promoting and targeting people by the evidence collected. These articles represent that behavior that bring joy to people and creates a study of marketing based on those behaviors. Understanding consumer psychology behavior is a key to innovation to those products people desire, in a way of marketing to provide that special feature they are looking for.

The first of the three stages, sensory, “creates perceptual continuity for the world around us” (Grison, 239). The encoding for this stage is experienced through an individual's senses, but the duration of the experience only lasts a “few seconds, depending on the sense” (Grison, 239). Though the experience only lasts a few seconds, the capacity of storage for the experience is “vast due to huge amount of sensory input” (Grison, 239).

Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer _____.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

For companies to be able to market products or services effectively, an understanding of how consumers behave and make decisions is necessary (Poon and Joseph, 2001). There are several theories that relate to this area, including economic theories as well as psychological theories. Earlier studies in theories concerning consumer behavior were developed through economic theory, for example the conception where consumers advance rationally to make best use of their satisfaction in the process of buying. More recent research shows that consumers are influenced by different types of reference groups, such as family, friends, advertisers and role models. Terms like impetuous purchase, mood, situation and emotion are applied more commonly in

Understanding and acting upon consumer behavior is at the core of becoming a successful retailer. Today’s business environment is packed with competing firms, all seeking to convenience customers to choose them over their competitors. Many industries, such as the soda, cell phone, and washing detergent industry are dominated by a just a few or a sole firm. Therefore, more than ever it is difficult to intervene in the habitual consumption of most consumers. A consumer’s buying process is what must be closely analyzed by any existing or new firm that is trying to become competitive in today’s business environment.

Figure 3: Lush label states "Fresh Handmade Cosmetics" and "Bring back 5 Pots and Get a Fresh Face Mask Free"

Consumer behavior consists of studying buyer’s trends and the processes they use to choose, consume, and dispose of products and services. A more in-depth definition will also include how that process affects the world. Consumer behavior incorporates ideas from several sciences, including psychology, biology, chemistry, and economics. Mood of the consumer can affect buying habits. The line between an emotion and mood is frequently difficult to draw, but often by convention involves conceiving of a mood as longer lasting from a few hours up to days and lower in intensity than an emotion. Still another distinction between emotions and moods is that the former typically is intentional, that is, it has an object or referent, whereas moods are generally nonintentional and global or diffused.

When people live, they have to do some choices and activities to make the conditions easier, during their all life. Consumer behaviour includes these all decisions, needs, desires, activities and consumptions to make the world a more liveable place (Cohen et al., 2014). Key concepts in consumer behaviour can be considered as decision making, values, motivations, self-concept, personality, expectations, attitudes, perceptions, trust and loyalty. Satisfaction can not be provided without any of these components. Dissatisfaction and negative emotions, attitudes and perceptions may be caused unwanted behaviour by customers (Cohen et al., 2014).

The first stage in the consumer decision making process is the problem recognition need. Per Bruner (1993) this process arises in the situation where “an individual realizes the difference between the actual state of affairs and desired state of affairs” ( as cited in Dudovskiy, 2013). Neal and Quester (2006) further state that the stage of problem recognition “depend on different situations and circumstances such as personal or professional and this recognition results in creation of a purchasing idea”. For instance, consumer may recognize the need to buy a laptop for its convenience and portability (as cited

The third stage is the information processing stage and it consists of the exposure, attention and retention of the consumer to the information. The consumer must first be exposed to the message, allocate space for this information, interpret the stimuli, and retain the message by transferring the input to long-term memory.