The Consumer's Perception on Herbalism

2693 Words11 Pages
An average consumer, named Greg, enters a pharmacy looking for medication to clear up his common cold. Normally, Greg would just grab some cough syrup and lozenges and not think twice about it. But now his pharmacy not only offers traditional medications such as Acetaminophen or Pseudoephedrine but they also offer combinations of herbs such as peppermint for coughing or eucalyptus for a nasal decongestant. How does Greg decide between the herbal remedy and the traditional pharmaceutical medicine? How will he know if the herbal combination will actually work or be safe for him? These are the kind of questions most consumers ask themselves when faced with this dilemma. Well first, Greg falls under one of the “many people [who] use complementary and alternative medicine (CAM) for different health problems such as anxiety, or allergic disorders, as well as minor ailments or chronic diseases”, in his case the common cold (Freymann et al. 13). Second, in current society, the trend to be “organic” or “natural” is pushing consumers, like Greg, to approach the already established idea of herbalism or other alternative medicinal methods, therefore making the choice of the herbal remedy a possible candidate for him by societal pressures. Third, Greg is unaware of any of the health risks that could occur with either medicine options. Any of these points make the decision for either medicine an uneducated choice that could come with health repercussions, even if it just for a common

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