The Content Inventory

E-commerce is the capability of an organisation for having dynamic presence over Internet that allows the company for conducting their business electronically, in spirit of having an electronic shop. Thus, the products can be sold, paid and advertised electronically without the requirement to be processed with the help of human being. Because of massiveness of internet advertising and website can be un-covered to millions of people all around the globe with the information being able to be transformed almost promptly the site can always be kept updated with all latest products for matching with the demand of the consumers (Lee, 2005).

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

This report looks at the company website for Kogan.com which is the client organization and Appliances online, the field related competitor. The criteria used for analysis depends upon four identified criteria which include: trust, content, usability and design. This four criteria will be used to identify the strengths and weaknesses of the particular websites identified above mainly the client company comparing to the competitor company.

What can be concluded from this literature is that the term ‘Enterprise IT Architecture’ has evolved to mean something quite distinct from other concepts. This is confirmed by discussions had with IT professionals, who understand it to refer to the synthesis of all the organisation’s assets, which includes (but is not

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Consumers have started believing in e-commerce because they can shop things without having to compromise on their comfort zone. They can order their favorite candy or their favorite shirt online, without going outside in the comfort of their bedroom. This can be very useful when it comes to comparing things and various brands. E-commerce has been a total revelation for both the businesses and consumers. It is because of this e-commerce that many companies have started their business, and they can offer their services. The

Website Strategy: The internet and mobile technology have changed the way we live and it is an important channel for a customer to interact in the retail industry. It is necessary for companies to have a web presence to help build a market position to complement its strategic options. Companies use web presence as a distribution channel, use as a marketing channel to reach customers, make product information available electronically, and sell products

The internet’s debut in 1988 which had revolutionized commercial transactions all around the globe had grown exponentially over the past decade. In fact, the world internet users and population statistics by the Miniwatts Marketing Group (2009) showed that 23.5% of the world’s population are internet users and that the growth of internet users from 2000-2008 is 336.1 %. This rapid increase in internet users paved the way for the development of electronic commerce or E-commerce. E-commerce, the exchange of information, goods or services online, had also gained popularity over time as more and more people discover the expediency of online transactions. However, the internet, which is a huge storage room of information, poses

There are many techniques that makes an e-commerce website presence on the web. One of the key is Search Engine Optimization (SEO).The SEO is used as a key tool for website owners to get more traffic to the website. It works in a way of analyzing and building websites so that they can found a lot easier when they are indexed by the search engine. SEO could help website contents to be more pertinent and easy understandability when search engines are crawling and indexing data. The main aim of SEO is to increase traffic and appear in search

The article is very thorough in its descriptions and definitions of the web, the internet and e-commerce.I fully support the stance the author takes on thesedefinitions and capabilities of the internet and e-commerce. As noted in the paper,In order to understand the concept of e-commerce, it is important to have a true understanding of the concept of internet. Internet is defined by Rayport and Jaworski (2002,p.40) as "a collection of wires, protocols, and hardware that allows the electronic transmission of data over TCP/IP". This definition could be sufficient for the electronic part. Then the commerce parst just concerns the exchange of goods and services for money over the internet.E-commerce can therefore be defined as the art and science of exchanging goods and services over the internet backbone (Laudon & Traver, 2012,p.54).Issues of online security and privacy however must be taken care of as suggested in the final part of this paper. I find this paper very compelling and accurate in its definition of the internet, web and e-commerce as well as the issues and risks surrounding the use of e-commerce technology.

Something that your business must have if you want to perform well is quality content creation. Some businesses that choose to partner with experienced, local online marketing companies find that they that can combine quality content creation with search insights to create a marketing strategy that boosts their brand. Quality content helps with search rankings and establishes a brand as an authoritative figure. If your intention is to get personal branding and building trust with search engines and followers than having good content on your website not only engages your potential customers but also keeps them coming back for more.

E-commerce is short for Electronic Commerce and over years there are different definitions of it. Since e-commerce is identified diversely by various scholars, many researchers normally used the term e-commerce based on their research scope. In this study, the definition of e-commerce provided by Turban, Lee, King, Mckay, and Marshall is adopted since it is simple yet comprehensive. According to Turban et al. , e-commerce is " to the process of buying, selling, or exchanging products, services and information via computer networks, including the Internet” (Turban et al. ,2008; p. 4). When e-commerce is implementation successfully, it can provide companies with a wide range of chances for improving some important business activities, for example, trading relationship, exchanging information, co-ordinating logistics and communication through regional or global supply chains (Humphrey, Mansell, Pare, &Schmitz, 2003).

The Prevalence of E-Commerce Introduction The most common and traditional way to purchase goods for us is go to the high street stores where we pick up the goods what we like, pay for the prices at the check-out desk. However, the way has changed; 21 century is the world with E-commerce. People can no longer go to stores instead of buying all products at home over the internet. We can’t ignore the benefits of e-commerce.

E-commerce has become one of the most prevalent changes in the way we do business today. Businesses, before the creation of the web, were typically at a physical location where customers could come, browse, try-on, and purchase goods and services. Some of the disadvantages of this business model were: customers restricted by location, the need for larger amounts of inventory, larger retail space, and more employees to cover customer-service.