The Content Of Food And Beverage Advertisements Are Influencing Children's Mentality

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A growing number of research has been committed to determine whether the content of food and beverage advertisements is influencing children’s mentality. Since advertising could be used as a vehicle for sharing knowledge and beliefs which may affect patterns of behavior. Children are like a blank canvas on which to paint a new life idea. Children like everyone else also consume nutrients through sight and hearing. Essentially, they are being influenced by unique environment variables, firstly from their family environment. These environmental variables are the center of enculturation, from which ideas, attitude and images are memorized. Cultural or norm behaviors are learnt through the clothing they wear and even the food they eat. Many researchers have condemned advertising for its effects on children’s food knowledge, preferences and food choice obviously, advertising does have an effect on children. Parents are realizing that, all television represents is an influential power for children. Television is a way the world can model negative behaviors for children to follow. Action and words are equally effectual and one must be careful of what one does or says for kids to emulate. A popular phrase “bad habits are easily made but hard to broke” is true of children, because it requires maturity and self-control to resist the negative behavior and model positive ones. Though television is not the only way children see and interact with the world, it counts for most of the

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