The Controversy Of Female Sports

In today’s world, men’s sports seem to always be in the spotlight while women’s sports do not draw much attention, as if women who play sports are not taken seriously. This happens on all levels of sports, and I have personally experienced it myself through basketball in high school. While the gym would be full for any of the boys’ games, our games had very little support with almost empty bleachers. When it comes to the professional level, when women’s sports do get covered by the media, most people judge female athletes more on their looks rather than their athletic skill, which is negative and unfair.

Women athletes are often exploited by marketers and advertisers who want to increase their revenues and bottom line sales. Advertisers focus more on the women’s “skin” and sex appeal rather than women’s athletes, leaving the impression that woman are not as talented in the sports as male athletes (Roenigk 1). Many spectators and advertisers do not take female professional sports seriously and think that female athletes play more for fun. Therefore, female athletes do not receive as much attention for their talent. Advertisers exploit women athletes by focusing on their looks and appearances. Advertisers focus on the female athlete’s sex appeal rather than talent (Julius 2). Those who are more talented can be drafted to play professionally where they receive a salary. However, marketers still focus more on male sports. Therefore, increased revenue continues as spectators buy tickets to watch professional male athletes. The female athletes continue to generate revenues from sex appeal and looks over talent. This professional salary in no way compares to the pay received by professional male athletes.

American athlete Babe Didrikson Zaharias earned more medals, broke more records, and swept more tournaments in more sports than any other athlete, male or female, in the twentieth century. Within recent years, women have made huge strides in the world of sports and athletics but are still not getting proper recognition for the time, effort, and talent these women have put into their sport. Gender equality is a major problem in athletics, Title XI, sports media, and the sexualisation of females involved in athletics shows the clear divide in gender equality amongst men’s and women’s sports.

So from our perspective it is clear that the media has constructed a view that the amateur female athlete must be ‘sexy’ in order to be able to succeed, we don’t read in magazines or see photographs of less attractive female athletes, they have excluded them for what in their mind is good reason, sex sells. However it is creating an unrealistic image of the perfect female athlete, they are not judged by how good they are at hitting, catching, shooting, running or jumping, but by how much they can get paid for taking their clothes off.

Media “combines notions of feminism and traditional stereotypes of feminity to reinforce male dominance” (Carty, 152) by making female athletes to become sexualised. Even if female athletes try and bring out new ideas on power and strength in the society, they have to take a step back and conform to the patriarchal society and their norms. This takes the society back from any progress made and the efforts of women for equality, go in vain.

The pressure on women in sport society has risen over the years, now days if women wish to get sponsorship they have to be considered “pretty” or would have to get into revealing clothing. Sports is a microcosm of society, this means that sport is a small part of society but it is a whole only on a smaller level. Women sexploitation has increased over the years and is still going. Many of the women that are being caught in this trap are in need of sponsorship or are using it for brand awareness. Sexploitation means the manipulation of a women’s sexual appeal for one’s advantage.

There has been a surge of female involvement in sport in recent decades. In the past, sport was viewed as a primarily male or masculine pastime; however, it has evolved into an equitable “universally shared human culture” (JCRWS, 2017). Despite the positive popularity in women’s sport, there has also been an increase in the exploitation of women’s bodies in media coverage, namely ‘Sexploitation’. Sexploitation in context with athletics and sports is defined as types of marketing, promotion, or any attempt to gain media coverage which highlights the sexual attributes of an athlete, especially through the visibility of their bodies (The Communique, 2017). Sexploitation has been a continuous topic of debate in the sport of Beach

Women are empowered, encouraged and even pressured into being involved in a sport or some type of fitness activities today; however, it hasn’t always been that way (Cahn 278). In the 1920s, also known as the “golden age” of sports, women and young girls faced obstacles such as rejection, gender discrimination, and stereotypes when showing interest in sports or fitness activities. One famous author named Susan Cahn, wrote a book called Coming on Strong: Gender and Sexuality in Twentieth-Century Women’s Sports, and focuses on the decades between the 1920s and the 1960s. For most of the 19th century, females were accused of causing a great deal of danger to the moral and physical areas of masculinity. Through the research of multiple different aspects, such as media, appearance, and gender roles, Cahn puts together an idea and theme that athleticism is seen as a masculine trait because it was once constructed by society itself; which fortunately for the women, that idea can be changed. In the later centuries, Cahn writes about the progress of woman 's appearance in sports, however then describes the difference in respect, attention throughout media, opportunities and wages between men and women. Through both primary sources such as newspapers, interviews, and journals, as well as secondary sources like relevant literature, Cahn writes her book in a historical non-fiction genre. After reading Coming on Strong: Gender and Sexuality in Twentieth-Century Women’s Sports by Susan

Women. Men. They are both a unique and special being that is on earth. In a perfect society, men and women would have the same physical strength and they would be completely equal. The idea of women and men being able to play against each other is wonderful but realistically it might not work out as great. Of course, women can do anything men can do, but in a competitive situation like this, the results of this change could bring forth more negative impacts than positive ones. In professional sports, women and men should be kept separate due to being biologically different and because of the possibility of the quality of the performances in the sports decreasing.

In postwar America, according to Vignola, “These women were re-entering a society that had never truly seen a viable, successful female athletes. Few people understood their accomplishments.” Now in 2012 many people realize that these women paved the way for many female athletes of today. It wasn’t until 1971 that women were allowed in the pits, garage area, or the press box at the Indianapolis 500 for any reason at all. Finally in 1983 that marathon runner Kathrine Switer was allowed to have women’s marathon declared a sport in the Olympic games, Women’s Professional Football League wasn’t established until 1999. Women have come a long way in sports, and society, to get where they are today and still women are sexualized rather than praised for their achievements.

Sports become stereotyped as gender-neutral, feminine, or masculine based on conceptions regarding gender, gender differences, and beliefs about the appropriateness of participation due to gender (Colley et al., 1987; Csizma, Wittig, & Schurr, 1988; Koivula, 1995; Matteo, 1986). Sports labeled as feminine seem to be those that allow women participants to act in accordance with the stereotyped expectations of femininity (such as being graceful and nonagressive) and that provide for beauty and aesthetic pleasure (based on largely male standards). A sport is labeled as masculine if it involves the following: 1) attempts to physically overpower the opponent(s) by bodily contact; 2) a direct use of bodily force to a heavy object; 3) a

Race, gender, history and sexual orientation play major roles in women's participation in sport. Through out the history of women in sport, opportunity has increased. Many athletes and coaches are presented with the issue of sexual orientation throughout their sporting career. Regardless of sexual orientation, all female athletes are affected by heterosexism. One's racial or ethnicity background greatly shapes the experience they may have in sport. This essay explores the many issues women in sport face today.

With the rise of feminism, gender inequality has been quite the topic in todays time. With the wanting of equal rights and treatment it has been pointed out as per which all places males have the hegemonic overview and women are the oppressed; one of the areas where its unequal in gender is in sport. This paper will examine and break down the issues regarding sex and gender biases within sports in modern day media and how it can be resolved.

The adverse topic of women in sports stems from society's disregard to viewing women as persons. Women were, and in other parts of the world continue to be viewed as property of men and have no significant role in society. Being allowed into the Olympics was a step in the right direction for women across the world, but it was meager attempt equality. Women were still restricted by what events they were allowed to compete in, how they were trained and coached and even limited as to what they could wear. A woman’s femininity played a large role in the way they were perceived by society; weak. Women were seen as incommensurate to men and it was something that has taken us centuries to reverse. Today, women are given the rights we should have

In the last one hundred years women have made tremendous inroads in many facets of life. Of that there can be little doubt. Women may now hold jobs, own property and participate in professional sports. Today women can compete in sports, once a vestige of male domination; there is now room for women in that arena. But even today women in sports are not portrayed in the same light as their male counterparts. To a large degree this is because of today's cultural ideal of women.