The Controversy Of Forever 21's Fashion

With the high competitiveness that comes along with the full-line market of fashion, there is a fast growing market with the off-price market as well. Over the next five years according to Adams, Nordstrom Rack stores will continue to outpace full-line Nordstrom stores in the United States, and continuing to grow within the market and gain the market share.

Abercrombie & Fitch stores designs it retail stores from a multi-sensory point of view to get consumer’s to buy there products. Abercrombie & Fitch stores typically is known for its dim lighting, loud background music, and it ambient scents to enable a more youthful clientele and a fresher image. In the store, there are mannequins for both genders that usually runs from the storefront through the middle of the store, which showcases key trends and ideas for the current season. Also, there collections are merchandised to inspire the customer and showcase how pieces can be mixed together.

They also understand that “when you stop evolving with your customer, you die,” as Jamie Nordstrom, president of stores, has said. They are building fulfillment centers to accommodate online shopping more quickly, use RFID chips to keep their perpetual inventory system for stores and online to share, and invested more into online growth than brick and mortar stores, knowing that this is where their growth is coming from. “Over the next several years Nordstrom expects to derive half of its sales from the Rack and from its online units, versus 38 percent today,” and that’s because “the U.S. Commerce Department estimates that electronic commerce amounted to 6.2 percent of total retail sales in the first quarter of 2014.” Analysts have also been saying Nordstrom has thrived compared to competitors because it is a pioneer in perks like free shipping and also having the unique diversity of products online. (https://nrf.com/news/nordstrom-exec-evolve-or-die) (http://www.luxurydaily.com/nordstrom-integrates-instagram-to-create-shopping-experience/) (http://seattletimes.com/html/businesstechnology/2024313399_nordstromearningsxml.html) (http://wwwiebe.com/nordstrom-customer-service-first/)

Walking in as a consumer I am willing to talk to associates and view them as fashion experts because they know the merchandise and the trends sold by their brand. I prefer Forever 21, but the Charlotte Russe in Parkersburg was better manned than the Forever 21 in Columbus. I just prefer the Forever 21 products because the items I like tend to be offered in more colors.

The children’s fashion retailer’ sell children’s clothing, 14 years and younger. Their market are parents, grandparents, teens or the children and infant’s relatives. They can be segmented into smaller age groups.

Lululemon Athletica Inc. thrived off its 5 key elements in their growth strategy which helped to acquire a stronger revenue base that enabled them to have a differentiated product line,design and culture. Trademarked fabric and technology helped their brand loyalty which enabled them to get products in and off the shelves in a 2 month period. Additionally 95% of its inventory was sold at regular price. This was attainable because of the strategic multi-channel approach used to enhance its market presence

In Menswear of Nordstrom, they hold a very strong marketing mix. Within their marketing mix, they have product. Men’s wear in Nordstrom has a very large scale of items from mid-tier to high fashion. It consists of more than hundred brands. Some brands are offered exclusively at Nordstrom only for men’s wear, such as Paul Smith lines. The items for men’s wear is quality oriented and mostly British styled. The selection of items are also vary from suits to casual and even sportswear, too. In service side, Nordstrom provides unmatched customer service for men by customizing products and providing tailored services to their needs. They also have service called Trunk Club, which gives fashion direction to men who don’t have time and who don’t

TJX’s value is one of their key advantages for growth. TJX focuses on four main things which include: fashion, brand, quality and price. They believe these values have gave them the opportunity to expand and grow around the world since it can fit perfectly in the different economies and geographies. Besides this, they consider themselves one of the most flexible retailers in the world. This gives them the ability to “(…)act nimbly in the vendor and real estate marketplaces, react quickly to changing consumer and pricing trends, and navigate various economic and retail environments successfully.” (pg. 5)

Over the past few years, we have expanded throughout the eastern area providing clients with high-end clothing for the junior market. However, the company would like to shift to lower price points for a more diverse audience. Maribelle & Ainsley has designed a more affordable collection for Target, coming April 2019. The company has decided to partner with Target, because it carries such a strong consumer following. Also, consumers are wanting to shop at a superstore, where everything is conveniently available causing them to spend more than they had planned. (Leinbach, 2014) We believe that consumers who are wanting Maribelle & Ainsley clothing, but are unable to afford it can have the opportunity to have a taste of our collections before becoming loyal to our brand. With that being said, the collection will arrive right before Easter weekend to provide Spring clothing to our target market wanting a

The company that I have chosen is Forever 21. Is a company that sells clothing and accessories in multiple countries across America, UK, Asia, Middle East and China. First, the store was called Fashion 21. The founder reinvested his success by opening new stores every six months eventually changing the name to Forever 21. It is a private company.

Uniqlo is a retail industry which sells high quality casual wear at cheap and affordable prices under the company name of FAST RETAILING CO., LTD. It dominated the world with its presence and as of 2015 it has opened over 1’400 stores in 16 markets worldwide including big economy countries like China and The United States. Other than its flagship stores, they have delved into E-Commerce websites bringing in more profits. Due to the number of stores opened and popularity it has gained it has a big group of workforce of over 30,000 employees. (uniqlo.com, 2015)

Victoria's Secret has a stronghold on the lingerie market. Its store sales this year brought in over $6.1 billion, Even so, some are saying that Victoria's Secret's explosive success might start tumbling because of the paramount demographic of millennials and their changing attitudes. Research analyst Nikki Baird of research firm RSR explained in Forbes how many retailers are trying to cater to millennials to save themselves, but millennials' preferences may not fall in line with what Victoria's Secret stands for. The lingerie industry is going through enormous changes. Thin, models have been replaced by body types that more similar to the everyday

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).

H&M sells the latest trend. It adapts to every age and also to the tastes and needs of its customers.